Kia Canada debuts new mid-size sedan for car enthusiasts in Montreal
Strikingly designed Optima achieves IIHS Safety award and best-in-class
MONTREAL, Jan. 20 /CNW/ - Kia Canada Inc. is excited to announce that
based on an overwhelming car enthusiast and consumer demand, the
all-new 2011 Kia Optima EX mid-size sedan will be making its Canadian
debut at the Montreal International Auto Show after all, for a limited
Kia Canada was able to secure the 2011 Optima EX just in time for the
completion of the Montreal Autoshow on Friday, January 21st through
Sunday, January 23rd at the Palais des Congrès de Montreal.
"Due to the overwhelming interest, Kia Canada felt it was important to
make every effort to secure and display the all-new 2011 Optima at the
2011 Montreal Auto Show," said Robert Staffieri, Director of Marketing
Kia Canada Inc.
Kia Canada is slated to officially launch the all-new 2011 Kia Optima in
early spring 2011. Three trim levels and all-new powertrains including
the best-in class fuel efficiency with the 2.4L Gasoline Direct
Injection (GDI) powerplant, 2.0L Turbo GDI that provides fuel
efficiency of a four-cylinder and power of a six-cylinder and later in
2011, Kia's first Hybrid offering.
The all-new 2011 Optima also recently achieved "top safety pick" award
by the Insurance Institute for Highway Safety (IIHS) which achieves the
highest possible crash safety rating in all four tests conducted by the
"We are expecting 2011 to be a pivotal year for Kia and the Optima is a
key ingredient to our plan," said Robert Staffieri. "The Optima is a
triple-play offering for Kia achieving top rated safety, world-class
fuel efficient powertrains and exceptional design."
Kia Canada Inc. (www.kia.ca) -- a maker of quality vehicles for the young-at-heart -- is a
subsidiary of Kia Motors Corporation (KMC) in Korea was founded in 1999
and sells and services high quality class leading vehicles like the
Soul, Forte and Sorento through a network of 170 dealers nationwide.
Kia Canada Inc. employs 140 people in its Mississauga, Ontario
headquarters and four regional offices across Canada. Kia Motors
Corporation continues to showcase the company's global commitment to
surpassing customer expectations through continuous automotive
SOURCE KIA Canada Inc.
For further information:
Kia Canada Inc. Media Contacts:
Public Relations Manager
PR and Marketing Coordinator