All-new 2011 Optima EX makes unexpected Canadian debut at 2011 Montreal International Auto Show.

  • Kia Canada debuts new mid-size sedan for car enthusiasts in Montreal
  • Strikingly designed Optima achieves IIHS Safety award and best-in-class fuel-efficiency

MONTREAL, Jan. 20 /CNW/ - Kia Canada Inc. is excited to announce that based on an overwhelming car enthusiast and consumer demand, the all-new 2011 Kia Optima EX mid-size sedan will be making its Canadian debut at the Montreal International Auto Show after all,  for a limited time.

Kia Canada was able to secure the 2011 Optima EX just in time for the completion of the Montreal Autoshow on Friday, January 21st through Sunday, January 23rd at the Palais des Congrès de Montreal.

"Due to the overwhelming interest, Kia Canada felt it was important to make every effort to secure and display the all-new 2011 Optima at the 2011 Montreal Auto Show," said Robert Staffieri, Director of Marketing Kia Canada Inc.

Kia Canada is slated to officially launch the all-new 2011 Kia Optima in early spring 2011. Three trim levels and all-new powertrains including the best-in class fuel efficiency with the 2.4L Gasoline Direct Injection (GDI) powerplant, 2.0L Turbo GDI that provides fuel efficiency of a four-cylinder and power of a six-cylinder and later in 2011, Kia's first Hybrid offering.

The all-new 2011 Optima also recently achieved "top safety pick" award by the Insurance Institute for Highway Safety (IIHS) which achieves the highest possible crash safety rating in all four tests conducted by the organization.

"We are expecting 2011 to be a pivotal year for Kia and the Optima is a key ingredient to our plan," said Robert Staffieri. "The Optima is a triple-play offering for Kia achieving top rated safety, world-class fuel efficient powertrains and exceptional design."

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Kia Canada Inc. (www.kia.ca) -- a maker of quality vehicles for the young-at-heart -- is a subsidiary of Kia Motors Corporation (KMC) in Korea was founded in 1999 and sells and services high quality class leading vehicles like the Soul, Forte and Sorento through a network of 170 dealers nationwide. Kia Canada Inc. employs 140 people in its Mississauga, Ontario headquarters and four regional offices across Canada. Kia Motors Corporation continues to showcase the company's global commitment to surpassing customer expectations through continuous automotive innovation.

SOURCE KIA Canada Inc.

For further information:

Kia Canada Inc. Media Contacts:
Jack Sulymka
Public Relations Manager
(O): 905.755.6266
(C): 905.301.6207
e-mail: jsulymka@kia.ca

Cathy Laroche
PR and Marketing Coordinator
(C): 819.350.3463
e-mail: claroche@kia.ca

Profil de l'entreprise

KIA Canada Inc.

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Montreal International Auto Show 2011

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