Midsize Sedan Offers High Level of Style and Performance Features

  • Three all-new powertrains offer increased power and fuel economy
  • Optima propels year two of design-led transformation
  • Starting at $21,995 the Optima offers a long list of premium amenities and technology features
  • Recognized 2011 'Top Safety Pick' by the Insurance Institute for Highway Safety (IIHS)

TORONTO, Feb. 17 /CNW/ - First seen at an surprise visit at the Montreal International Autoshow, the next generation Optima replacing the outgoing 2010 Magentis continues Kia's design-led transformation while revealing a completely new and stunning design language for Kia, highlighted by a dynamic and streamlined profile that conveys elegance and athletic confidence from every angle. Optima's groundbreaking spirit continues under the hood and inside the cabin with the introduction of three new powertrains - including the brand's first-ever hybrid in the Canada (late 2011) - which is expected to deliver an increase in power and fuel economy while offering the latest technology features and luxury amenities.

The all-new Optima is longer, wider and lower than the vehicle it replaces and is based on an all-new midsize platform. It also employs engine management systems like Gasoline Direct Injection (GDI) and turbocharging to help bring performance to the brand without sacrificing fuel efficiency and reducing emissions. Its smooth-flowing lines speak of grace and style and offer a strong hint of European luxury.

Sleek and Streamlined Exterior
The 2011 Optima projects a high-performance yet elegant image with its unique silhouette and sleek stance that builds upon Kia Motors' philosophy of creating high quality and dynamic vehicles that evoke passion. The striking face of Optima features Kia's signature bold tabbed grille that is surrounded by projector headlamps. Longer, wider and lower than before, Optima's coupe-like profile is enhanced by a sweeping chrome arc that flows from the A through C pillars, a distinctive design motif that visually lowers the car further and enhances its proportions. Optima's roofline connects with its high and pronounced shoulder line that leads to its sculpted flanks and extended wheelbase. Boldly flared wheel arches and a raked cabin create a sedan with a graceful muscular stance.

The LX model with a six-speed Manual Transmission starts at $21,995. Numerous standard features include high performance dampers, dual exhaust with chrome tips, LED outside mirror repeaters and 16-inch alloy wheels with P205/65/R16 tires. Extremely well-equipped Optima EX offers upscale amenities in a mid-level trim and starts at $26,695. Standard features include 17-inch alloy wheels with P215/55/R17 tires, rain sensing windshield, solar glass and half chrome outside door handles. The athletic Optima SX starts at $33,695 and delivers a spirited combination of performance, styling and value.  The 2.0-liter turbo GDI SX comes equipped with HID headlights with auto leveling, LED rear combination lights, unique front grille design, rear lip spoiler, sculpted side sills, black front brake calipers and 18-inch black machined finish alloy wheels furnished with P225/45R18 tires, achieving a true performance look.

Luxuriously Equipped Interior
From the moment the door opens, Optima conveys an immediate sense of a driver's car. The instrument panel is contoured at 9.6 degrees towards the driver to suggest a cockpit feel with precise gauges and controls for an overall sport performance experience without sacrificing comfort or roominess. Available paddle shifters behind the steering wheel convey that Optima is built for people who are passionate about cars. A high console with a short shifter adds to the cockpit perception while an available panoramic sunroof provides an open-air feeling. Offering occupants both space and comfort with a number of standard convenience features, the sedan's chic cabin unifies with the exterior design by welcoming its passengers with lean and ergonomic seat design and effective storage throughout. Modern standard features such as a six-way adjustable driver's seat with power lumbar support, illuminated vanity mirrors with a ticket holder and a trip computer further expand the cabin's luxurious qualities.

In addition to offering a comfortable cabin, impressive technology features also come standard throughout, including an AM/FM/CD/MP3/Sat audio system with SIRIUS® Satellite Radio capabilities with three months complimentary service1. Also standard on all trims are auxiliary and USB audio input jacks for connecting with MP3 players2 and Bluetooth®3 wireless technology connectivity with steering wheel-mounted voice activation controls to enable hands-free operation for compatible mobile phones. Additional standard interior features include a tilt/telescopic steering column, power door locks, and power windows. Stylishly appointed cloth seats provide comfortable seating while a 60/40 split-folding rear seat offers multiple seating and cargo arrangements depending on driver and passenger needs. Optima LX with 6-speed automatic transmission features power driver seat, rear ventilation and steering wheel mounted 'Active Eco switch for optimal fuel efficient driving.

Optima EX comes well-equipped and offers premium standard features, including the UVO powered by Microsoft®4 hands-free in-car entertainment and communication system (expected to be available in select Kia models in the Canada later this year) with rear-view camera, push button-start ignition with smart key, dual-zone automatic air conditioning with rear vents, a leather-wrapped steering wheel and shift knob, auto-dimming rear view mirror with Homelink®5  and compass, auto light control, driver and front passenger automatic window up/down and an eight-way power driver's seat, illuminated glovebox, rear reading lamps and floor mats.

For consumers looking for even more sporty appeal, the Optima SX adds unique black leather woven seat trim, black interior trim with carbon insert film, ventilated cooled seats, Supervision™ meter cluster with LCD display, center fascia and meter housing, steering wheel paddle shifters, metal pedals and lighted metal door scuff plates.

All-New Advanced Platform
The 2011 Optima is distinctive, right down to its all-new platform. Optima's low, lean and powerful stance is assisted through its overall length of 190.7 inches, an increase of 1.7 inches over the previous model. Optima is built on a platform with an overall width of 72.1 inches and wheelbase of 110 inches, an increase of 2.9 inches, and has a low ground clearance of 5.3 inches for enhanced aerodynamics. Optima's lightweight design uses high-tensile-strength steel to enhance structural strength while also achieving high torsional stiffness, benefiting handling, ride quality and refinement. Additional measures to help ensure good noise vibration and harshness (NVH) reduction qualities are fitted throughout the Optima. Built on a unibody frame, the front-wheel-drive Optima utilizes independent front and rear suspension systems. MacPherson struts are used in the front with a multi-link layout in the rear and are both joined with coil springs and front anti-roll bars to engage drivers with responsive handling and provide the utmost comfort whether the road is smooth or less than ideal.

Class-Leading Efficient and Powerful Engines
The 2011 Optima is available in three all-new and fuel-efficient Theta II powerplants, a 2.4-liter GDI four-cylinder, a 2.0-liter GDI turbo or a 2.4-liter hybrid engine. The 2.4-liter GDI engine produces 200 horsepower7 and boasts best-in-class fuel efficiency in its segment. Upgrading to the available 2.0-liter turbo GDI engine (SX model) delivers V6-type power with a four-cylinder engine that produces 274 horsepower which is class-leading horsepower in its segment amongst four-cylinder engines, while mated to a six-speed automatic transmission. This represents Kia's first application of GDI technology, while a 2.4-liter hybrid Optima will be introduced in 2011. All automatics feature Steptronic® clutchless shifting. A single six-speed manual transmission is available only with the LX four-cylinder model. In addition to impressive performance, both engines also offer consumer-friendly fuel economy. The 2.4-liter four-cylinder posts 8.7/5.7 L/100km (city/highway), while the 2.0-liter turbo GDI offers 9.2/5.8 L/100km.

The 2011 Optima is equipped with a high level of standard safety features, as is the rest of the Kia line-up. The 2011 Optima is recognized as 'Top Safety Pick' by the Insurance Institute for Highway Safety (IIHS). The Optima includes six airbags8 (dual advanced front and front-seat mounted side as well as full-length side curtain), anti-whiplash front active headrests, side-impact door beams, height-adjustable front seatbelts with pre-tensioners, three-point seatbelts for all seating positions, Lower Anchors and Tethers for Children (LATCH) and a Four-wheel antilock brakes (ABS), Electronic Stability Control (ESC), a Traction Control System (TCS), a Brake Assist System (BAS) and Hill Assist Control (HAC) also are standard.

Industry-Leading Warranty
The 2011 Sportage is covered by Kia's comprehensive warranty program which offers unsurpassed consumer protection.  Included in this program are a 5 year/100,000 kilometer power train warranty, a 5 year/100,000 kilometer limited basic warranty and a 5 year unlimited kilometer anti-perforation warranty.  A 5-year/100,000 kilometer roadside assistance plan also forms part of Kia's comprehensive vehicle coverage. 

Kia Canada Inc. ( -- a maker of quality vehicles for the young-at-heart -- is a subsidiary of Kia Motors Corporation (KMC) in Korea was founded in 1999 and sells and services high quality class leading vehicles like the Soul, Forte and Sorento through a network of 171 dealers nationwide. Kia Canada Inc. employs 140 people in its Mississauga, Ontario headquarters and four regional offices across Canada. Kia Motors Corporation continues to showcase the company's global commitment to surpassing customer expectations through continuous automotive innovation.

SOURCE KIA Canada Inc.

For further information:

Kia Canada Inc. Media Contacts:
Jack Sulymka
Public Relations Manager
(O): 905.755.6266
(C): 905.301.6207

Cathy Laroche
PR and Marketing Coordinator
(C): 819.350.3463


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