2011 Legacy, Outback, Impreza, and Impreza WRX-STI all take
TORONTO, Feb. 17 /CNW/ - Subaru Canada, Inc. (SCI) announced today in
Toronto that it has been named 'Best Mainstream Brand' for the second
year in a row in ALG Canada annual Residual Value Awards.
The ALG Canadian Residual Value Awards recognize the vehicle in each
industry segment that is predicted to retain the highest percentage of
its original price. Awards are given in 19 vehicle categories and also
for the two brands with the highest overall predicted residual values
among all mainstream and all luxury vehicles. This year's awards are
based on 2011 model year vehicles.
"Subaru's second annual showing as the top mainstream brand proves
Canadians embrace its lineup of reliable and fun all-wheel drive
vehicles," said Raj Sundaram, senior vice president, Solutions Group
and ALG. "Subaru's strong reputation for quality and careful matching
of supply with demand also keeps residual values high, helping it nab
the top spot."
In addition to overall honours as the Best Mainstream Brand, four Subaru
vehicles won their individual categories:
Best Compact Car: Impreza. ALG cited Subaru's signature all-wheel drive and reliability for its
loyal following among outdoor-loving Canadians, and noted that
controlling supply was a key factor in maintaining the vehicles' value.
Best Midsize Car: Legacy. Legacy's recent redesign, significant sales gains in the midsize
segment, and restrained incentives were important contributors to the
model's success in this important category, according to ALG.
Best Midsize Utility: Outback. ALG notes that Outback's handling, fuel efficiency, and ample interior
room make it a great alternative to a traditional SUV, while matching
supply with demand has kept residuals high.
Best Sporty Car: Impreza WRX-STI. This is the third year the WRX and STI have claimed top honours in the
Sporty category. According to ALG, these vehicles' powerful combination
of performance, value, and reliability are what make it a winner.
Award winners are determined through careful study of the competition in
each segment, historical vehicle performance and industry trends.
Vehicle quality, production levels relative to demand, and pricing and
marketing strategies are among the key factors that affect ALG's
residual value forecasts.
"Subaru is delighted to receive this outstanding recognition from ALG,
and to be named Best Mainstream Brand for the second time is further
proof of what Subaru owners already know—that a Subaru is excellent
value for the money," said Shiro Ohta, chairman, president, and CEO of
Subaru Canada. "This adds yet another level of confidence for people
who might be considering Subaru ownership."
About ALG (www.alg.com)
Based in Santa Barbara, California, ALG is a leading provider of data
and consulting services to the automotive industry. ALG publishes the
"Automotive Lease Guide" - the standard for Residual Value projections
in North America, and has been forecasting automotive residual values
for over 45 years in both the U.S. and Canadian markets. ALG is a
company of DealerTrack Holdings, Inc. (Nasdaq: TRAK).
About Subaru Canada, Inc.
Subaru Canada, Inc. is a wholly owned subsidiary of Fuji Heavy
Industries Ltd. of Japan. Headquartered in Mississauga, Ontario, the
company markets and distributes Subaru vehicles, parts and accessories
through a network of over 85 authorized dealers across Canada. For more
information about Subaru and its full lineup of Symmetrical Full-Time
All-Wheel Drive vehicles, visit www.subaru.ca.
SOURCE Subaru Canada Inc.
For further information:
Joe Felstein (905) 568-4959
Elaine Griffin (647) 228-0574