TORONTO, Jan. 20 /CNW/ - When Alex Bogusky -- arguably the most famous
man in advertising -- simultaneously resigned from both MDC Partners
and Crispin, Porter + Bogusky in July 2010, a shockwave of massive
proportions spread throughout the global marketing community. After
all, Bogusky, named Adweek's Creative Director Of The Decade, had successfully grown CPB to more
than 1,000 employees, with offices in Miami, Boulder, Los Angeles,
London and Sweden, and annual billings of over $1Billion. Under
Bogusky's direction, CPB became the world's most-awarded Agency; and is
still the only shop to have won the Cannes Advertising Grand Prix in
all five categories: Promotion, Media, Film, Cyber and Titanium.
So why walk away?
Having achieved "it all," in his last years at CPB, Bogusky retreated
from the spotlight and began wondering if the very challenges that
threatened to end business dominance for his clients -- including a
growing transparency now demanded by legions of educated, empowered and
connected consumers -- might actually be the key to their corporate
salvation, as well as their and our, collective survivability.
What does all of this have to do with Interactive advertising? "The pace
of change within the Interactive industry demands that we too
constantly rethink old ways of doing things, and not hang on to models
that are no longer working," says Paula Gignac, President, IAB Canada.
"Having Alex Bogusky give us his insights and opinions about how
Advertisers can Get Beyond Business As Usual, rethink and reset for success in the coming decade and beyond -- as
well as the role that Agencies and Media Companies can play in this
transformation -- will be the foundation that we build upon and refer
back to, as we explore additional topics in our March 10th, 2011 MIXX Canada Conference, including:
Getting Beyond The Click And Into Branding, with Gian Fulgoni, Executive Chairman and Co-founder of comScore Inc. (UK)
Getting Beyond Targeting And Into Intelligence, with Andrew Newman, Global Senior Director of Insights, Tribal Fusion (UK)
Getting Beyond Collecting "Fans" And Into Engaging Social Gamers, with Bill Clifford, VP Global Sales, WildTangent (US), and,
Getting Beyond The Desktop And Onto Tablets, with Anthony Novac, Founder and CEO, Spreed Inc. (CAN)
To purchase tickets for MIXX Canada on March 10, 2011, in Toronto, ON,
please see: www.mixxcanada.com. NOTE: MIXX Canada Earlybird rates end January, 31, 2010.
The Interactive Advertising Bureau of Canada (IAB Canada) (www.iabcanada.com), is the national voice and de facto thought leader of the Canadian
Interactive marketing and advertising industry, and is a not-for-profit
association representing Canada's most well-known and respected
Advertisers, Agencies, Media Companies, Service Associates, Educational
Institutions and Government Associations.
SOURCE Interactive Advertising Bureau of Canada
For further information:
Paula Gignac, President, IAB Canada, at (416) 598-3400 (ext. 26), or at www.iabcanada.com