TORONTO, April 6 /CNW/ - Advertising Standards Canada (ASC) today
released its Ad Complaints Report- 2010 Year in Review. The Report provides information about consumers' complaints submitted to
ASC in 2010 for review under the Canadian Code of Advertising Standards (Code).
Consumers submitted 1,200 complaints about 743 advertisements
ASC's independent volunteer Consumer Response Councils found 84
complaints, concerning 58 advertisements, contravened the Code
Retail advertising garnered the most complaints (256)
"Consumers continue to scrutinize advertising with a critical eye and
inform us when they feel advertising is inaccurate or misleading,"
stated Janet Feasby, Vice President, Standards. "This is particularly
true in today's environment of value-driven consumers," noted Feasby.
The 2010 Ad Complaints Report, as well as case summaries of consumers' complaints upheld by the Consumer Response
Councils, are available on ASC's website (www.adstandards.com).
Advertising Standards Canada is the national advertising industry
self-regulatory body. ASC administers the Canadian Code of Advertising Standards, the principal instrument of advertising self-regulation in Canada, and
accepts complaints from consumers about advertising. ASC's members
include leading Canadian advertisers, advertising agencies and media
Advertising Standards Canada
Advertising Standards Canada (ASC) is the national, not-for-profit
industry body committed to ensuring the integrity and viability of
advertising in Canada through industry self-regulation.
ASC's members include leading Canadian advertisers, advertising
agencies, media organizations, and suppliers to the advertising
ASC administers the Canadian Code of Advertising Standards, the principal instrument of advertising self-regulation. The Code's clauses help ensure that advertising is truthful, fair and accurate, and are
used to evaluate consumers' complaints about advertisements appearing
in Canadian media.
ASC accepts and responds to written complaints from consumers who have a
concern about an advertisement appearing in Canadian media. Complaints
can be submitted:
by letter or fax (Advertising Standards Canada, 175 Bloor Street East, South Tower, Suite
1801, Toronto, Ontario, M4W 3R8, fax: 416 961-7904).
Complaints that raise potential issues under the Code are reviewed and adjudicated by independent, volunteer National and
Regional Consumer Response Councils that include both industry and
Upheld complaints are published in ASC's online Ad Complaints Reports,
available on ASC's website (www.adstandards.com).
SOURCE Advertising Standards Canada
For further information:
Vice President, Standards
Tel: (416) 961-6311, ext. 243