ROTTERDAM, The Netherlands and VIENNA, Austria, May 31, 2011 /CNW/ -
Adfortel and Orange Austria's low cost mobile operator brand Yesss!,
launch a new and unique advertising service of which new and existing
subscribers can benefit from by listening to short radio-like audio
commercials (VoiceAds) and selecting their own favorite call waiting
The service is marketed with a new tariff named Yesss Laudaah! and is a
unique combination of Adfortel's two services: VoiceAds and TuneAds.
Subscribers to the service receive a maximum of two VoiceAds per day
during the call waiting period when making outgoing calls; during the
call waiting period of the other outgoing calls, the subscribers'
favorite songs can be played. As an incentive subscribers receive the
hit single Laudaah of the Austrian musicians The Trackshittazs for
free, which will be set as their first TuneAd.
The Laudaah tariff offers 2000 units to be used for calls, SMS and data
for EUR 9, both prepaid and postpaid. This is currently Austria's best
offer in the market.
VoiceAds are audio commercials that replace the standard call waiting
tone during the waiting period for connecting a call; TuneAds replace
the standard call waiting tone with music. Both services are A-party
based which means they are targeted at the subscriber, i.e. the
callers. Subscribers who opt in for the Laudaah! tariff are rewarded
with the new low tariff that Yesss! offers and receive one song for
"With the introduction of our new Laudaah! tariff and the offering of
VoiceAds and TuneAds in return Yesss! is able to monetize the call
waiting period, unlocking a new revenue stream and the addition of new
consumers to our base. We strongly believe in mobile advertising and
music services as a means of generating new revenues," says Markus
Cserjan, General Manager of Yesss!
"With VoiceAds advertisers can benefit from multiple daily direct
contact moments and massive reach, with the possibility to precisely
target subscriber profiles through a totally handset-independent
advertising format. The close cooperation with our reseller Sonorys has
resulted in the introduction of VoiceAds and TuneAds with Yesss! in
Austria. The Yesss Laudaah tariff is aimed at creating a new and
successful concept for all parties involved based on the key elements
of musical fun, advertising value and lower rates," says Igor
Hendriksen, Managing Director of Adfortel.
YESSS! Telecommunication GmbH, the first low-cost mobile telephony
operator in Austria, is a 100% subsidiary of Orange Austria
Telecommunication GmbH. YESSS! started in April 2005 and has currently
more than 700,000 effective customers.
Adfortel develops and provides mobile advertising solutions. Adfortel
has strong partnerships with media agencies to ensure inventory
allocation and market research into the effectiveness of mobile
advertising channels like VoiceAds. For more information, please see http://www.adfortel.com
For further information:
Yesss!, Markus Cserjan, Markus.firstname.lastname@example.org , Tel.: 0820-810810 ; Sonorys, Jörg Meier, email@example.com, +43-1-2940094-202 ; Adfortel, Igor Hendriksen, Igor@adfortel.nl, +31-10-477-32-44