Consumers Predicted to Spend More Than $1B on Electronics for Father's
Day, LoJack® for Laptops by Absolute Software Offers A Critical Layer of Protection
From Laptop and Identity Theft
VANCOUVER, June 9, 2011 /CNW/ - Laptops and desktop computers continue
to grow in popularity as both graduation and Father's Day gifts. In
response to this trend, Absolute® Software Corporation ("Absolute" or the "Company") (TSX: ABT), the
leading provider of endpoint security and management solutions that
reduce IT costs, prove regulatory compliance, respond to computer
theft, and optimize productivity, today releases tips to empower recent
graduates and deserving dads to protect their new computers.
Last year, surveys by BIGresearch® and the National Retail Federation
(NRF) revealed that 10.6 percent of consumers purchasing gifts for graduates planned to give electronics, a 9 percent increase from 20091. Additionally, 18.5 percent of those surveyed this year intended to buy
consumer electronics or computer-related accessories for Father's Day2. To help consumers protect their new costly devices and sensitive
personal information, Absolute offers the following tips:
Don't Rely on Free Software Trials - It's easy to forget or ignore alerts when software trials expire,
leaving the computer at risk for malicious threats or worse if the
device is ever lost or stolen. From day one of use, owners should
activate full subscriptions of theft recovery, anti-virus and
anti-spyware software. For example, consumers who activate their
subscription to LoJack for Laptops are instantly able to take advantage
of a full suite of security features to manage and protect their
Choose Dynamic Passwords - To achieve strong levels of protection, passwords should be changed
often, differ greatly and be difficult to guess. According to research
from the Georgia Tech Research Institute, ideal passwords also consist of a mix of randomized upper- and lower-
case letters, at least one number and one symbol, and should be longer
than 12 characters3.
Fill Out The Warranty Information - If the computer is damaged while it is out of the owner's hands, the
manufacturer may cover repairs as part of the warranty if the device is
recovered. Agreements differ from company to company; however, taking a
few minutes to submit warranty information online or via mail can save
consumers from additional distress and out-of-pocket expenses.
Designate Folders for Sensitive Files - Every second counts after a laptop is stolen. Using the Delete
functionality in LoJack for Laptops, users can remotely erase all or
specific files so that they are not exposed to prying eyes. To get to
important files quickly, computer owners should designate files, under
non-descriptive names, to contain this type of information.
Remain Alert When Traveling - Many laptop-friendly locations that consumers encounter during travel
are also areas at highest risk for laptop theft. Based on customer
reports filed to the Absolute Theft Recovery Team, some of the at-risk
locations are public transit, hotels, restaurants/cafes and airports.
Staying alert and maintaining possession of the computer at all times
during travel will help to prevent theft.
"For a recent graduate, a laptop isn't just a computer; it's a shot at
straight A's. For fathers, a laptop might contain a business plan or a
library of family photos. Unfortunately, not all computer owners take
steps to protect their devices. In fact, according to the Ponemon
Institute, 12,000 laptops are lost in U.S. airports each week and
two-thirds are never returned4," said Mark Grace, vice president of consumer business, Absolute
Software. "For less than 40 dollars, consumers can invest in a year's
worth of protection with LoJack for Laptops and get much more in
return—the ability to lock, delete, locate and recover a lost or stolen
laptop and protect personal data."
With LoJack for Laptops' technology in place, personal information can
remain protected even when it's in the wrong hands, helping users to
prevent costly hardware replacements and identity theft.
For dads, recent graduates, or anyone else wanting to take a proactive
approach to protecting their computer, Absolute is now offering a
buy-one, get-one free promotion* for standard or premium editions of
LoJack for Laptops. Visit www.lojackforlaptops.com for more information or to purchase a subscription.
*Limited time offer. Promotion expires on June 19, 2011.
How Computrace Technology Works
Computrace® and LoJack for Laptops are powered by the Absolute Software patented
Computrace persistence technology. When embedded in the firmware of
computers from leading computer manufacturers*, Computrace can survive
operating system re-installations, as well as hard-drive reformats,
replacements and re-imaging, helping to ensure that the service is
there when you need it most. Whether a PC or Mac, the software is
virtually undetectable and phones home to the Absolute Monitoring
Center with location and asset information. If a computer is reported
stolen, the Absolute Theft Recovery Team works on behalf of the
customer to gather evidence from the computer to identify the thief's
location, and then works with local police to get the computer back.
Customers can also remotely delete data to help keep it out of the
hands of unauthorized users - a reliable contingency in case data
protection solutions fail. Computrace or LoJack for Laptops can be
easily activated by customers when they install a license ranging from
*For a list of computers with firmware-embedded support, visit www.absolute.com/firmware.
About Absolute Software
Absolute Software Corporation (TSX: ABT) is the leader in tracking,
managing, and protecting computers and mobile devices. The Company's
Computrace, Absolute Manage and LoJack for Laptops solutions provide
theft recovery, data protection and computer lifecycle management
capabilities to organizations and consumers. The Company's software
agent is embedded in the firmware of computers by global leaders,
including Acer, ASUS, Dell, Fujitsu, General Dynamics Itronix, HP,
Lenovo, Motion, Panasonic and Toshiba, and the Company has reselling
partnerships with these OEMs and others, including Apple. For more
information about Absolute Software, visit www.absolute.com and http://blog.absolute.com.
This press release contains forward-looking statements that involve
risks and uncertainties. These forward-looking statements relate to,
among other things, the expected performance, functionality and
availability of our services and products, and other expectations,
intentions and plans contained in this press release that are not
historical fact. When used in this press release, the words "plan,"
"expect," "believe," and similar expressions generally identify
forward-looking statements. These statements reflect our current
expectations. They are subject to a number of risks and uncertainties,
including, but not limited to, changes in technology and general market
conditions. In light of the many risks and uncertainties you should
understand that we cannot assure you that the forward-looking
statements contained in this press release will be realized.
©2011 Absolute Software Corporation. All rights reserved. Computrace and
Absolute are registered trademarks of Absolute Software Corporation.
LoJack is a registered trademark of LoJack Corporation, used under
license by Absolute Software Corporation. LoJack Corporation is not
responsible for any content herein. U.S. patents No. 5,715,174, No.
5,764,892, No. 5,802,280, No. 5,896,497, No. 6,087,937, No. 6,244,758,
No. 6,269,392, No. 6,300,863, No. 6,507,914, No. 7818557, No. 7818803.
Canadian patents No. 2.211.735, No. 2,284,806 and No. 2,205,370. U.K.
patents No. EP793823, No. GB2298302 and No. GB2338101. German patent
No. 695 125 34.6-08. Australian patent No. 699045. Japanese patent No.
The Toronto Stock Exchange has neither approved nor disapproved of the
information contained in this news release.
1 NRF and BIGresearch®, "2010 Graduation Consumer Intentions & Actions
Survey," May 2010
2 NRF and BIGresearch®, "2011 Father's Day Consumer Intentions & Actions
Survey," May 2011
3 Georgia Tech Research Institute (GTRI), "Teraflop Troubles: The Power
of Graphics Processing Units May Threaten the World's Password Security
System," Case Study, August 2010
4 Ponemon Institute, Airport Insecurity: The Case of Lost Laptops, June
SOURCE Absolute Software Corporation
For further information:
Kate Ryan, Affect
email@example.com or 212.398.9680
Dave Mason, CFA, The Equicom Group
firstname.lastname@example.org or 416.815.0700 x237