70% of Canadian Drivers Say Music is Key to Stress-Free Summer Road Trip

Survey Reveals Audio Entertainment Helps Alleviate Stress in the Car

TORONTO, June 30, 2011 /CNW/ - According to SiriusXM Canada and Leger Marketing survey results announced today, almost half of Canadian drivers agree that audio entertainment helps combat stress. To decrease frustration when driving, 50 per cent choose to crank the music and a third sing out loud. In addition, a third of survey respondents say they would suffer more road rage than they currently do without audio entertainment.

"XM Radio subscribers tune in 85 per cent of the time while driving and music is by far the most preferred listening genre," said Danielle Brown, Director, Automotive Marketing, XM Canada. "For those Canadians planning to hit the road for the upcoming Canada Day long weekend, SiriusXM auto entertainment provides various music options when behind the wheel."

Top Five Ways to Stay Cool in Hot Situations on the Road this Summer:

  1. Blast your tunes (50 per cent);
  2. Belt out your favorite summer anthem (33 per cent);
  3. Bring a buddy (31 per cent);
  4. Breeze it up - roll down the windows (26 per cent);
  5. Be part of the fun - listen to sports/news/comedy/audio books (25 per cent);

Additional Fast Facts:

Start Your Engines

  • 3 in 5 Canadian drivers are gearing up for a road trip this summer.
  • A passion for taking road trips is more common among men than it is among women (61 per cent vs. 53 per cent).
  • Drivers with children are also apt to enjoy the open road, with 63 per cent indicating that they are planning a summer road trip, while only 54 per cent of drivers without children say the same.
  • Road trips are also more popular among Canadian drivers aged 44 or less (62 per cent).

Life is a Highway

  • Younger Canadian drivers are the most likely to experience stress on the road, with 51 per cent of 18 to 34 year olds reporting that they sometimes feel raged.
  • Older Canadian drivers (55 years+) are more likely to be stress-free while behind the wheel than younger drivers aged 44 or less (87 per cent vs. 79 per cent)
  • Men are more likely than women to report incidents of road rage (44 per cent vs. 32 per cent).
  • Cranking up the music to alleviate in-car stress is most popular among 18 to 34 year olds (66 per cent).

Hitting the Road

  • 70 per cent of Canadian drivers surveyed say they couldn't do a summer road trip without good music.
  • Individuals who are single are the most likely to believe that a summer trip is impossible without good music (76 per cent),
  • 79 per cent of 18 to 34 year old drivers state they couldn't do a summer trip without music.

Across the country

  • Albertan drivers are the most likely to elect to bring along a friend to alleviate their stress (41 per cent).
  • Drivers in Quebec tend to be more likely to embark on road trips than Ontarians and British Columbians (65 per cent vs. 53 per cent and 51 per cent).
  • Atlantic Canadians are in high spirits while driving, with 89 per cent reporting calm rides on the open road.
  • Ontario drivers are the most likely to crank up the tunes and sing out loud while driving (56 per cent and 37 per cent respectively).
  • Interestingly, cranking up the music was the most popular stress reliever on the east coast (31 per cent).

About the Survey
The survey was completed on-line from June 13, 2011 to June 15, 2011 using Leger Marketing's online panel, LegerWeb, with a sample of 1501 Canadians. A probability sample of the same size would yield a margin of error of 2.53%. Leger Marketing's online panel has approximately 360,000 members nationally - with between 10,000 and 20,000 new members added each month, and has a retention rate of 90 percent. Panel members are randomly selected to receive email invitations to the individual surveys. We ensure the protection of privacy via the usage of unique URLs and respondent IDs in combination with survey IDs.

About SiriusXM Canada
SiriusXM Canada (TSX: XSR) is the country's leading audio entertainment company and broadcasts more than 120 satellite radio channels featuring premier sports, news, talk, entertainment and commercial-free music. SiriusXM Canada offers an array of content from the most recognized news and entertainment brands as well as from professional sports leagues including the NHL, NFL, MLB and CFL.

SiriusXM programming is available on a variety of devices including pre-installed and after-market radios in cars, trucks and boats, smartphones and mobile devices, and consumer electronics products for homes and offices. Sirius XM programming is also available online at www.sirius.ca and www.xmradio.ca and on Apple, BlackBerry and Android-powered mobile devices.

SiriusXM Canada has partnerships with every major automaker and its radio products are available at more than 3,000 retail locations nationwide.

About Canadian Satellite Radio Holdings Inc.
Canadian Satellite Radio Holdings Inc. operates as SiriusXM Canada. For more about SiriusXM Canada please visit www.sirius.ca or www.xmradio.ca. To find out more about Canadian Satellite Radio Holdings Inc. visit: www.xmradio.ca/about/.

Note to editors: Provincial/regional data available.

SOURCE SiriusXM Canada

For further information:

Jill Yetman | Environics Communications, Inc. | 416-969-2722 | jyetman@environicspr.com

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