10-Digit Local Dialing: coming soon to Manitoba

Businesses and residents encouraged to adopt 10-digit dialing for local calls as of December 1, 2011

WINNIPEG, Nov. 1, 2011 /CNW Telbec/ - Residents of Manitoba will be required to dial 10-digits - the area code followed by the seven-digit phone number - for all local wireline and wireless calls as of July 29, 2012. However, residents and businesses, are encouraged to adopt this new dialing mode as of December 1, 2011, as telecommunications service providers operating in Manitoba will all be able to support 10-digit dialed calls as of this date.

The introduction of 10-digit local dialing is the result of a decision by the Canadian Radio-Television and Telecommunications Commission (CRTC) and will pave the way for the addition of a new area code, 431, in November 2012, as the 204 area code reaches capacity.

The Telecommunications Alliance, a group of telecommunications companies operating in Manitoba, is spearheading a public awareness campaign about 10-digit local dialing to inform business and residential customers of the change.

"10-digit local dialing and the addition of a new area code are forward-looking measures that will help the entire communications industry meet the continually growing demand for new services. A number of cities in Canada have already successfully implemented these measures and we are doing everything we can to ensure these changes will be seamless for businesses and residential customers in Manitoba," said Glenn Pilley, spokesperson for the Telecommunications Alliance. "To ensure a successful transition, we recommend that people start reprogramming their equipment to comply with 10-digit local dialing as of December 1, 2011."

Preparing for the changes

Businesses in particular should start taking steps to prepare for the introduction of 10-digit local dialing in Manitoba. All businesses must ensure their telecommunications systems and equipment comply with 10-digit local dialing; reprogram telephone functions; change their advertising and stationery; and update their employee, client, supplier, and other databases. As of July 29, 2012, local calls dialed with only seven digits will generally be intercepted by a network announcement before being connected. This recorded announcement may disrupt data transmission and therefore it's important to make the necessary changes in advance.

Between December 1, 2011, and July 29, 2012, the Telecommunications Alliance is encouraging business and residential customers to:

Reprogram all applicable equipment and services with the new 10-digit dialing format (current area code 204 + 7-digit telephone number). These include:

  • Alarms and security systems
  • Automatic dialing systems and speed dialers
  • Telephone functions (e.g.: call forward destination telephone numbers)
  • PBX equipment
  • Fax machines
  • Cellular phones and other wireless devices
  • Modem and Internet dialers
  • Paging dispatch boards and software
  • Voicemail systems
  • Databases (e.g.: telemarketing, client and patient lists, etc.)
  • IT systems and applications

Consumers and businesses can also find useful information on the Telecommunications Alliance website at www.dial10.ca

New area code
In November 2012, a new area code, 431, will be added in Manitoba using the overlay method. This new area code will coexist with the current 204 area code and will cover the same geographic area. Customers with area code 204 numbers will retain their numbers. Numbers with the new 431 area code will only be assigned to customers for additional services on an as-needed basis.  Introducing a new area code does not affect local calling areas in any way. Adding a new area code to a calling region requires changes in local dialing habits. Since the same phone number can then exist in both area codes, 10-digit local dialing - the area code followed by the seven-digit phone number - becomes mandatory so that local calls can be connected and reach their appropriate destinations.

The Telecommunications Alliance
The Telecommunications Alliance, whose members include MTS, Rogers, TELUS, Bell and Westman Communications Group, was formed to spearhead this public awareness initiative. Interested parties can find more information at www.dial10.ca


For further information:


Kristin Gable
OPTIMUM Public Relations
855 234-2510
To reach Telecommunications Alliance members
MTS :   sylvie.houghton@mtsallstream.com
Rogers :  marina.guy@rci.rogers.com
Telus :  helen.petronski@telus.com
Bell : jacqueline.michelis@bell.ca
Westman :  bazilewichr@westmancom.com

Source: The Telecommunications Alliance

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