Launching a new product is no simple task, as it requires many considerations such as: how can I get my product in front of the right audience? How can I gain their attention? What distribution channels should I use?
When you want to inspire action from your target audience and encourage them to adopt and even advocate for your new product, you need to establish credibility and authority in your industry.
While not every product is revolutionary, you can still leverage the expertise of your team members across the company to establish this credibility and authority.
This article from CNW looks at each stage of a successful product launch in detail:
Although there is not a one-size-fits-all approach for every product launch, with tips and tricks embedded throughout, this comprehensive checklist covers all of the major stages of a successful product launch to help you meet your business objectives.