There’s no doubt that the marketing and the communications industry has changed dramatically in the last decade. Buyers are now taking the lead in the decision making process and are not interacting with a sales rep. until much later in the buying process, often once the purchase decision has already been made. This new breed of informed, impatient and skeptical customer, or Buyer 2.0, wants access to reliable, relevant and valuable information and they want it now.
In order to reach this customer and engage them, marketing professionals need to rethink their communications and demand generation strategies.
Here are some tips to help you develop a marketing communications plan that speaks to Buyer 2.0:
For more information and tips on how you can create a communications plan to reach Buyer 2.0, download this CNW white paper How Buyer 2.0 Affects Communications and Demand Generation Strategies from our Knowledge Centre today.