Before you get a jump on your weekend, catch up on the week that was! Tabs ready? Here’s what we found worthy on the web in the world of PR, marketing and media this week.


In my last post, Planning for Video Success – Part 1: The Ground Work, I looked at how you can plan for video success by laying a solid foundation through production planning, messaging and selecting the right spokespeople. So now your video has been produced, how will you unleash it on the world? Having a distribution strategy is essential to video success.

Did you know that July is anti-boredom month? Well it is. And it got us to thinking about news releases and how there’s really no excuse for them to be boring. To help prevent boring new releases from ruining anti-boredom month, we’ve developed a list of five ways to avoid being boring.


It’s not unusual for an organization to issue similar announcements across a variety of markets. Whether announcing award recipients, regional services or a multi-city tour, developing localized press releases with similar themes for multiple markets is a common and necessary PR tactic, and using a template for the messages has long been standard practice.


How can you get better results with your press releases? The data is in and the answer is clear: visual illustration of your message is a key driver of success.

WESTJET - Ronald McDonald Charities and WestJet celebrate dads

Hot on the heels of their successful Real Time Giving video, WestJet recently launched a new campaign in support of Ronald McDonald House Charities. The campaign uses a similar winning strategy as the holiday hit, this time bringing families together to celebrate Father’s Day. Five days after WestJet launched Father’s Day Surprise, the video had been viewed more than 480,000 times on YouTube...