Whether you’re looking to drive ticket sales and attendance, increase traffic to a webpage or garner media coverage, a news release is a great way to get the word out about your event. The next time you’re planning an event, include a news release or series of news releases in your publicity plan and use this checklist to make sure you include all the important components in your release!

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Savvy communicators know there is no magic behind the success of a video. If you’re eager to enjoy the glory that comes with watching the number of views on your video rise beyond expectation, then get ready to do some hard work. Success lies in the planning that goes on long before the first viewer ever clicks ‘play.’

Did you know that July is anti-boredom month? Well it is. And it got us to thinking about news releases and how there’s really no excuse for them to be boring. To help prevent boring new releases from ruining anti-boredom month, we’ve developed a list of five ways to avoid being boring.


How can you get better results with your press releases? The data is in and the answer is clear: visual illustration of your message is a key driver of success.

Author Sarah Skerik is PR Newswire’s vice president of content marketing, and is the author of the ebook Driving Content Discovery. Follow her on Twitter at @sarahskerik. This post first appeared on @PRNewswire’s Beyond PR blog.

In Content We Love, we’re going to shine the spotlight on the press releases and other messages that stood out to us, and we’ll tell you why. We hope you find this post, originally posted by Emily Nelson on Beyond PR, our parent company’s blog, enjoyable and the insights gained from discussing it enlightening.

Welcome to the latest installment of our PRofile series, featuring insights into what makes your public relations, marketing, advertising, and communication peers successful. This series aims to give you a behind the scenes look, exploring trends and best practices that you may be able to use in your work. We invite you to learn from the best of the best.

CNW recently launched Visibility Reports – detailed metrics on the reach, engagement and optimization of your news release. To go along with this new service, we thought it would be a good idea to go through some ways to help those yellow scores turn green. Here are a few things you can do to make sure your news release is getting the pick-up you anticipated.