Let’s face it — it’s extremely difficult to attract audiences. Even if you have the most ground-breaking news in the world — perhaps you produced the next viral video, or hopefully, you found the cure to cancer — thanks to our digitally charged society your content is a needle lost in a never-ending haystack.
As social media becomes woven into the workflow of communications professionals, it can feel daunting to understand what content will resonate with your influencers and the target audiences that engage with them.
Generating and distributing your brand’s vital news is an important part of how you stay relevant in the minds of the media and your wider customer base. But a news release can do so much more than simply tell someone about your company.
We are excited to announce the latest Cision® Communications Cloud® product release. This enhancement helps current and future customers manage their earned media programs with more control, flexibility and speed.