Comms and PR pros will find that the segmentation of websites, ie. the isolation of certain data subsets, provides a quick, yet robust view of how earned media coverage is driving visitors to company websites. This, in turn, drives business into the sales funnel.
Web usage is central to daily life, and not only for E-commerce. From traffic to revenue, web analytics provides a clearer picture of how audiences and consumers engage with websites, and prove return on investment (ROI).