If you are not analyzing social data, you are missing an opportunity to generate insights faster and at a lesser cost than through alternatives such as surveys, focus groups and case studies.
Data is growing faster than ever before and by the year 2020, about 1.7 megabytes of new information will be created every second for every human being on the planet. This is largely thanks to people’s passion for creating and sharing online content.
As a PR and Communications professional, you must utilize encompassing tools that enable you to monitor media beyond Google algorithms. That’s where paid media monitoring services come in. Consider these three differences...
A holistic approach to public relations is actually only partly made up of your message — what you say, how you say it, when you say it, etc. The other parts — how the media responds to your message, and what you do with that response are often overlooked and crucially important.