WhyYouNeedMediaMonitor-Blog

A holistic approach to public relations is actually only partly made up of your message — what you say, how you say it, when you say it, etc. The other parts — how the media responds to your message, and what you do with that response are often overlooked and crucially important.

IntegratingSocial-blog

Companies can sway social influence to their benefit. It boils down to listening to who social influencers are and understanding what resonates.