We have all heard the buzz around machine learning and artificial intelligence, but a term that is relatively new to many, and extremely relevant for those of us in the comms profession, is natural language processing (NLP). Why? Because this is the essence of machine learning and artificial intelligence as it relates to our world of PR and communications.
As social media becomes woven into the workflow of communications professionals, it can feel daunting to understand what content will resonate with your influencers and the target audiences that engage with them.
We are excited to announce the latest Cision® Communications Cloud® product release. This enhancement helps current and future customers manage their earned media programs with more control, flexibility and speed.