PR Daily’s 2018 Digital PR & Social Media Awards has just awarded the Cision blog with an honourable mention, and we’re so thrilled to be part of the transformation we see in our organization and in the greater PR and communications space.
More people than you might realize can leverage a keyword library — even beyond your marketing team. Your paid, earned and owned strategies can better complement one another by researching and agreeing upon one common vocabulary.
The Cision Canadian Social Journalism Study has a lot of insightful, actionable data about how journalists use social media and their perceptions of social tools. In this post, I want to discuss the study’s insight into how journalists use social media: specifically, that publishing, distributing and promoting content are key drivers of social media use and activity. PR professionals and marketers...
Developing a successful content marketing strategy means collecting and implementing important feedback. But with all the noise coming from every angle and platform, it can be challenging to know what exactly you need to pay attention to. Here, we identify five sources that can prove invaluable to you in crafting your content.