As marketers begin to understand why it’s necessary to move away from outdated measurement systems when it comes to earned media, it’s important to develop a robust strategy going forward.


While those of us in marketing or PR are quick to applaud technologies that allow us to do more, reach more, or earn more, we don’t seem to have the same attitude about updating our measurement tools and processes.


ebooks are definitely a proven component of a smart marketing strategy, but are they right for your brand?


How to understand and make news release analytics work for you.


Did you know that accepting guest bloggers on your business blog is a way to get great content that they’ll help you promote?


Here’s how you can strengthen the bond with the people who love you.