NRConverts-Blog

Generating and distributing your brand’s vital news is an important part of how you stay relevant in the minds of the media and your wider customer base. But a news release can do so much more than simply tell someone about your company.

SocialMediaCrisis-PRBlog

Unfortunately, you may not know when a PR disaster is going to happen. However, you have the choice to be prepared so that when it does you can put out the fire before it spreads.

OptimizeContent

SEO for content is all about discovery. It’s no longer about competing in just your industry or niche. You have to find a way to stand out in a marketplace overflowing with news.

AgencyInHouse

There’s a new trend in the creative world — more companies are building their own in-house teams for a range of creative work that used to be assigned to external agencies.

FiveWaysBrand-CNW

How can your company make waves in an overcrowded industry? In her work, Strong Marketing's Lisa Strong follows these five tips to ensure client success.

CreativityEarnedMedia

Analytics has opened up an entirely new world to marketers, sending many down the data rabbit hole. The numbers seemingly tell us what does and doesn’t work, but these metrics only answer a yes or no question: Are people engaging?

PRMeasurement

Could cross-channel reporting usher in a new way of doing PR measurement in the digital era? Read on to find out.

ContentDistro-840x423

Let’s examine three ways of distributing content and how to get them up to date.

CM-Challenges

While it’s indisputable that content marketing is making waves in the business world, many marketers still complain about challenges they face on a daily basis.

EarnedMediaPlan

With nearly 91 per cent of people saying advertisements are more intrusive today than they were two years ago, earned media or word-of-mouth approach provides an excellent opportunity to improve conversion rates and generate sales.

MarketingDeptCollab

As the digital realm expands and becomes increasingly complex, many modern-day marketing departments are dividing themselves into multiple specialized teams. CMOs believe this is the best way to remain nimble and on the cutting edge of the latest techniques and tactics — and they're correct.

SocialSharingPitch

The mantra in the newsroom used to be, “If it bleeds, it leads.” Today’s new buzz phrase is, “If it’s shareable, it’s airable.” Social media is becoming a dictating force in all aspects of marketing and PR. It’s no longer just getting covered in a media outlet — it’s how far can that story be carried with social media. Does it evoke emotion...

HolidayPitchTips

Yes, holiday gift guide pitching season is here already! Editorial staffs at major publications are gearing up for their annual product recommendations, bloggers and influencers are outlining deadlines and a variety of guides they will publish, and you the PR professional are planning to showcase your latest product for the holidays.

PSAs-blog

Public Service Announcements (PSAs) can be an excellent way to raise awareness for a nonprofit organization — to help bring their mission to life and drive intended actions to help support a cause.

BrandStorytelling-banner

If you tell your brand’s story well, it can have a significant impact. If not, you can confuse and lose customers.

MarkSchaeferblog-banner

Mark Schaefer explains how brands can listen to their influencers more effectively.

ListenCompetitors

Competition for attention and business has never been fiercer…ever. Your competitor is no longer the shop down the street or even a contender in your home state or country. They are stealing your lunch from the other side of the world.

CustomersDistraction

If you had to guess, how long is the average person’s attention span? Five minutes? One minute? Maybe 10 seconds?

JayBaer-Blog

You can’t use customer feedback to improve your operations without listening. And in an increasingly noisy world, we need to listen harder than ever. Here’s how.

SocialCauses

Here are a few ways you can remove the boundaries between business and philanthropy, to help create the big picture.

NRYourStory

It isn’t a tweet, a newsbite or factoid; it’s a news release. And it’s your story. Here is how you can tell it

GoOffMessage

While not all press is good press, the more earned media coverage you receive, the more likely you are to be noticed and remembered by your target audience. Here are four instances when you should consider going off-message.

LeadsSocialConvos

There are social conversations happening all around us, and people aren’t just talking about what they had for breakfast anymore.

SMPBJ-cover

Some people like just peanut butter on their sandwich and some people like just jelly; but when you put them together, that’s where the magic happens. It’s the same thing with social media and PR.

Travelpitch-highlight

Travel season is here and for those of you in the travel PR business, there are countless opportunities to tell your story to travel journalists, bloggers, influencers – and consumers. But how do you reach the always-on-the-move travel media?

CMOCommsQ_highlight

Ken Wincko, SVP of Marketing at Cision and PR Newswire, explored three fundamental questions that every Chief Marketing Officer and Chief Communications Officer should be able to answer about their communications strategy.