WhyYouNeedMediaMonitor-Blog

A holistic approach to public relations is actually only partly made up of your message — what you say, how you say it, when you say it, etc. The other parts — how the media responds to your message, and what you do with that response are often overlooked and crucially important.

MarketingDiverseAudience-Blog

Here are four easy ways to help marketing teams learn about their customers on a deeper level to find the very best strategies for engagement.

RefreshNR-blog

Below are five ways to refresh the news release to most effectively achieve PR objectives through distribution

Cision-AFD-Image-Blog

It’s that time of year when Cision cautions its customers against issuing prank news releases on April Fools’ Day. Why?

AI-PR-Blog

With today’s consumer AI tools at your fingertips, it may feel like you don’t need a computer science degree to understand how artificial intelligence will bring value to the communications process.

BrandAmbassador-Blog

For marketers looking to tap into the brand ambassador subset of influencer marketing, these numbers indicate that simply having an ambassador program is no longer enough differentiation.

MediaMonitoring101-blog

As a PR pro, after every communications campaign, you may often ask yourself — what was the impact of my efforts? In other words – what was the outcome of your outreach? To answer this critical question, you need a comprehensive media monitoring program.

GooglePRHeadlines-Blog

Let’s face it — it’s extremely difficult to attract audiences. Even if you have the most ground-breaking news in the world — perhaps you produced the next viral video, or hopefully, you found the cure to cancer — thanks to our digitally charged society your content is a needle lost in a never-ending haystack.

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