We have all heard the buzz around machine learning and artificial intelligence, but a term that is relatively new to many, and extremely relevant for those of us in the comms profession, is natural language processing (NLP). Why? Because this is the essence of machine learning and artificial intelligence as it relates to our world of PR and communications.
So, what is the biggest problem with influencer marketing? In his latest video, Jay Baer, founder of Convince & Convert and New York Times bestselling author answers this question and offers a solution.
Comms and PR pros will find that the segmentation of websites, ie. the isolation of certain data subsets, provides a quick, yet robust view of how earned media coverage is driving visitors to company websites. This, in turn, drives business into the sales funnel.