BrandedContent-Blog

The message for marketers? Stop thinking like an advertiser and start thinking like a media company. Instead of trying to creatively interrupt content that consumers watch, listen to, and read, be the content that consumers want to interact with.

SocialSellingBlog

Let’s discuss some social selling strategies that can help your business in creating profitable and positive messages.

MediaListUpgrades

Taking the extra time to build a comprehensive database of well-researched and targeted contacts will help you better develop relationships with media — which will ultimately lead to results in the form of earned coverage.

DigitalAdPR-Blog

If PR can learn to incorporate the analytical aspects of digital display advertising, it will be primed for great success and further investment.

Ottawa-crop

Award-winning journalist David Akin is a familiar face to Canadians who follow federal and electoral politics. He’s currently the Chief Political Correspondent for Global News where his work is featured across Global News programs, on Corus Radio stations and on GlobalNews.ca

UGC-blog

New and innovative ideas are a must in your marketing strategy, but designing campaigns is a long and involved process. What if you could get your customers to create ads for you?

ShaneIssue003-Blog

In a highly-shared article on The Atlantic recently, senior editor Derek Thompson suggested that struggling media organizations have only one option. Instead of “pivoting” like a startup towards new forms of advertising, or new storytelling formats like video, they should be pivoting back to the one thing that really matters — their readers

matterhorn-blogimg

As social media becomes woven into the workflow of communications professionals, it can feel daunting to understand what content will resonate with your influencers and the target audiences that engage with them.

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