Read on to learn about some of the characteristics that can make the difference between a PR rep and a PR pro.


A powerful press release has just that — power — the power to get the point across quickly, efficiently and effectively, while conveying the most important information.


To truly get a comprehensive understanding of how your brand fits into the media landscape, and figure out new ways your client can be included in future coverage, you need to think a step beyond traditional media monitoring. Here are three other areas where you should be paying close attention to.


In the age of social media marketing, visuals are important because they quickly reach busy and distracted consumers. Although people say they love data, a recent study shows that images have a greater psychological impact than statistics, even when the amount of exposure is roughly equal.


With print becoming less important to audiences, telling stories in more visual ways is critical – and public relations professionals can help.


People are consuming content in various ways these days. It’s time to give people what they want where they want it.


These two hashtags have created a social media storm that is unprecedented, and they speak to the power of social as a veritable communications channel that brands absolutely must embrace.


Allegations of “fake news,” political attacks on “mainstream media” and continually blurring lines between editorial and advertorial have kept the media industry on its toes throughout 2017.But how has the media responded and how do these trends affect your communications initiatives?