SOTMNB-Blog

Once again Cision surveyed journalists in six countries this year about their perception of the media industry. And as is the case every year, we’re amazed at how things change.

PitchInfluencersJayBaer-Apr24

In his latest video, Jay Baer, founder of Convince & Convert and New York Times bestselling author explains the steps you need to take to gain the attention of any influencer.

SparksConvo-Blog

Writing content takes a lot of time and effort. When you devote resources to writing, publishing and distributing content, it can be frustrating when the results are not what you hoped for.

Logan-BlogPost

We have all heard the buzz around machine learning and artificial intelligence, but a term that is relatively new to many, and extremely relevant for those of us in the comms profession, is natural language processing (NLP). Why? Because this is the essence of machine learning and artificial intelligence as it relates to our world of PR and communications.

ProblemInfluencer-JayBaerBlog

So, what is the biggest problem with influencer marketing? In his latest video, Jay Baer, founder of Convince & Convert and New York Times bestselling author answers this question and offers a solution.

CannabisInfluencer-blog

With the greener seasons rolling in, we thought it was high time we showcased 13 cannabis industry influencers.

IGStories-Blog

As the journalists and fashion bloggers arrived to see the pop-up store launching at the hotel that day, their rooms weren’t just ready — they were Instagram-ready.

WebAnalyticsIntPt2-blog

Comms and PR pros will find that the segmentation of websites, ie. the isolation of certain data subsets, provides a quick, yet robust view of how earned media coverage is driving visitors to company websites. This, in turn, drives business into the sales funnel.

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