To truly get a comprehensive understanding of how your brand fits into the media landscape, and figure out new ways your client can be included in future coverage, you need to think a step beyond traditional media monitoring. Here are three other areas where you should be paying close attention to.
In the age of social media marketing, visuals are important because they quickly reach busy and distracted consumers. Although people say they love data, a recent study shows that images have a greater psychological impact than statistics, even when the amount of exposure is roughly equal.
Allegations of “fake news,” political attacks on “mainstream media” and continually blurring lines between editorial and advertorial have kept the media industry on its toes throughout 2017.But how has the media responded and how do these trends affect your communications initiatives?