TORONTO, Jan. 13 /CNW/ - Zoocasa, a new innovative way to search for homes in Canada, today announced that it has acquired HomeRenovationGuide.com and HomeInteriorGuide.com, two of the leading online destinations for homeowners and contractors seeking information and resources for their homes and projects, from Avid Media.
"The home renovation process is a natural extension of Zoocasa's mission of helping Canadians find the best home to suit their needs, wants and lifestyle," said Butch Langlois, General Manager of Zoocasa. "As consumers make what is the biggest purchase decision of their lives, consideration is given to renovating or customizing their home to better fit their needs. Providing renovation guidance as part of the overall search process will enable home buyers to make optimum purchasing decisions."
Founded in 2001, HomeRenovationGuide.com and HomeInteriorGuide.com are online resources for homeowners and contractors seeking information and advice for their homes and projects. The sites provide valuable content and services to these communities, partnering with established companies and media outlets to give users the full home experience. The websites provide guidance for every step of the home building process featuring a directory that connects people across the continent with the right person for the job and advice on everything from mortgages to drywall.
Zoocasa.com provides a variety of search opportunities including region, city, price range, number of bedrooms/bathrooms and property type. Users can also enhance their decision making process by learning about their city of choice and area using provided guides and maps. Combining listing information and mapping technology, Zoocasa.com allows users to personalize their search experience and discover community, demographic and lifestyle information to help them choose the right home.
As part of the transaction all of the employees of the two websites will join the Zoocasa team at the Rogers Ventures base camp in Toronto.
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Zoocasa, a portfolio company of the Rogers Ventures Group, is a consumer based service targeting people searching for a home. By focusing on the search experience and not the traditional way of simply showing home listings, Zoocasa is the only service to allow searches based on what really goes into a home buying decision. For more information please visit zoocasa.com
About Rogers Ventures:
Rogers Ventures is a new source of funding for technology start-ups and support mechanism for Canada's innovation ecosystem. For more information on Rogers Ventures, visit www.rogersventures.ca.
For further information: For further information: Andrea Sardinha, Tel. (416) 935-5992, Cell: (647) 297-9779, firstname.lastname@example.org