ZipLocal Inc. Announces Search Agreement with Standard Interactive



    /NOT FOR DISTRIBUTION IN THE UNITED STATES OR OVER UNITED STATES WIRE
    DISTRIBUTION SERVICES/

    TSX VENTURE: ZIP

    TORONTO, March 29 /CNW/ - ZipLocal Inc. (TSX VENTURE:ZIP), formerly
redCity Search Company Inc., announced today a partnership with Standard
Interactive, Canada's premier online music and entertainment network, to
provide local directory content through Standard Radio's network of online
properties.
    "ZipLocal's directory service will provide a convenient and easy to use
service for our listeners nationwide," says Stefan Powell, Vice President of
Operations for Standard Interactive. "People that visit Standard Radio sites
are very loyal. We want to ensure they have meaningful interactions with their
favourite stations online as well as easy access to useful local information."
    According to Elaine Kunda, President and Chief Executive Officer of
ZipLocal, the partnership with Standard Interactive is a clear demonstration
of the market demand for relevant local business information.
    "Standard Radio has an outstanding network of local stations right across
Canada," says Ms. Kunda. "We know that a growing number of Canadians are
listening to their favourite Standard stations right at their desks. Now they
can get both terrific local radio, and great local search content all in one
place. And our advertisers will enjoy even better exposure and access to a
relevant, engaged local audience."
    Standard Interactive will be the first distribution partner to feature
the new ZipLocal and its groundbreaking user interface.
    "We are very pleased to be the first media partner to introduce our
audience to this new service," says Mr. Powell. "We believe that ZipLocal will
be a superior business listing service due to the focus on both what users are
looking for and how they want to search."

    ABOUT ZIPLOCAL INC.

    ZipLocal Inc. (www.ziplocal.com) (TSX VENTURE:ZIP) is a local business
directory that connects buyers and sellers through an intuitive and
user-defined interface. It collects and maintains a database of more than 1
million Canadian businesses and attracts on average more than 1 million
visitors per month.
    ABOUT STANDARD INTERACTIVE
    Standard Interactive is Canada's premier online music and entertainment
network, reaching 3.9 million unique visitors per month across 132 websites
(comScore Media Metrix, Jan. 07). Specializing in content publishing,
technology solutions and integrated advertising sales, it also syndicates
streamed audio and video content to online publishers and advertisers.
Standard Interactive is the online division of Standard Radio Inc.





For further information:

For further information: Thornley Fallis Communications for ZipLocal,
Michael O'Connor Clarke, (416) 515-7517, ext. 245, Email:
oconnorclarke@thornleyfallis.com; or Standard Interactive, Stefan Powell, Vice
President of Operations, (416) 934-4469, Email: spowell@sri.ca, Website:
standardinteractive.com

Organization Profile

ZIPLOCAL INC.

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