Combination of next-generation online search directory with Canada's most
popular free daily newspapers will benefit both online and print readers.
/NOT FOR DISTRIBUTION IN THE UNITED STATES OR OVER UNITED STATES WIRE
TORONTO, June 21 /CNW/ - ZipLocal Inc. (TSX Venture Exchange: ZIP),
formerly redCity Search Company Inc., today announced an innovative
partnership agreement with Metro newspapers, the largest and fastest-growing
international newspaper brand in the world.
The partnership will see ZipLocal's advanced local search service
integrated within the Metronews.ca site; powering fast, relevant hyper-local
search for people in communities right across Canada. In addition, select
ZipLocal online advertisers will benefit from additional listings in an
exclusive special weekly print section in the Metro free daily newspaper for
each of six local metro communities.
Within the Weekend Section published in each Friday's edition of Metro,
select ZipLocal advertisers will be included in a new half-page section of
themed content listings, with both a local and topical focus. Themes and
topics to be covered under this arrangement could include Patios &
Restaurants, Family Activities, Tourist Attractions, and Weekend Getaways.
"Metro newspapers have grown quickly by proving that they understand the
importance of relevant news and information for readers in Canada's top six
cities," said Elaine Kunda, ZipLocal President and CEO. "The combination of
Metro's local news and ZipLocal's hyper-local neighbourhood search is a
natural fit for Metro readers, and we're thrilled that our advertisers will
gain such terrific exposure."
Through this unique, bi-directional partnership, the ZipLocal search
functionality will be featured throughout Metro's ubiquitous online and print
distribution network. Readers of Metro in Toronto, Ottawa, Montreal, Edmonton,
Calgary and Vancouver will now have fast and easy access to local business
directory information without leaving the online version of Metro, Canada's
favourite free local daily newspaper.
The new advertising section is expected to be welcomed by Metro readers,
as a useful resource to help people plan weekend activities in their local
community. ZipLocal advertising partners will see the obvious benefit of
having their listings appear in the weekly round-up of relevant, local events.
In addition, the enhanced brand presence for ZipLocal, through
association with Metro newspapers, will add even further value to the company.
Metro is known for providing superb local news and information in print;
ZipLocal is becoming known as the resource of choice for Canadian
neighbourhood information online.
"Metro's success in Canada is built on our ability to offer high quality,
dependable, free local, national and international news to people in the
communities we serve," said Bill McDonald, Group Publisher, Metro English
Canada. "Adding comprehensive local neighbourhood content from ZipLocal to our
Weekend Edition will provide Metro's already engaged loyal audience with an
abundance of ideas around their weekends. This partnership helps us add
further value to our service to readers in local communities."
ZipLocal is a next-generation online search directory that provides a
rich, selfdefined search experience at the community level. Unlike traditional
search engines, ZipLocal understands the notion of neighbourhoods, and helps
people find usable information about shops, services, and the local scene in a
more targeted, simple, and relevant way. ZipLocal will ultimately become the
smartest choice for Canadian consumers and advertisers, making local business
information more findable and useful than ever before.
There are now Metro newspapers in all of Canada's top six cities, making
highquality free daily newspapers available to 45% of the total Canadian
population. Canada's largest free daily newspaper, Metro distributes 760,000
copies every weekday.
Metro is the largest and fastest growing international newspaper in the
world. Metro is published in over 100 major cities in 20 countries across
Europe, North & South America and Asia. Metro has a unique global reach -
attracting a young, active, well-educated Metropolitan audience of over 20
million daily readers. Metro has an equal number of male and female readers,
of which 70% are under the age of 45. Metro is published in the top 6 markets
in Canada: Montreal, Ottawa, Toronto, Calgary, Edmonton and Vancouver.
About ZipLocal Inc.
ZipLocal Inc. (TSX Venture Exchange: ZIP) is a local business directory
that connects buyers and sellers through an intuitive and user-defined
interface. It collects and maintains a database of more than one million
Canadian businesses and attracts on average more than a million visitors per
This news release may contain forward-looking statements based on
management's current projections, beliefs and opinions at the date of this
news release. Actual results could differ materially from those anticipated in
the statements due to risks and uncertainties which affect the Company's
business and operations. Reference should be made to the Company's disclosure
documents filed from time to time with Canadian securities regulatory
authorities for a detailed description of such risks and uncertainties. The
Company takes no responsibility to update forward-looking statements if
circumstances or management's projections, beliefs or opinions change.
For further information:
For further information: Michael O'Connor Clarke, Thornley Fallis
Communications for ZipLocal, (416) 515-7517, ext. 245,