ZipLocal adds online powerhouses Google(TM) and Yahoo! Search Marketing to online advertising arsenal



    TORONTO, March 3 /CNW/ - ZipLocal Inc. (TSX Venture Exchange: ZIP), today
announced it has signed reseller agreements with both Google Inc. and Yahoo
Search Marketing to enhance its range of online advertising products. Under
the two separate agreements, ZipLocal will sell industry leading Google
AdWords(TM) and Yahoo! Search Marketing (YSM) products. The addition of both
these products adds significant strength to the existing pure online
advertising opportunities available across Canada through ZipLocal.com,
Canada's local online search directory.
    "As online becomes a necessary advertising choice in Canada, we are
thrilled to add these two leading and complementary product offerings to our
existing arsenal of online advertising options," said Elaine Kunda, President
and CEO of ZipLocal Inc. "Offering top tier search advertising products from
both Google(TM) and Yahoo! Canada ensures that ZipLocal can offer one-stop
shopping for clients to develop highly competitive keyword search advertising
programs."
    This reseller program will see the ZipLocal sales team fully trained and
certified as authorized sellers of both the Google AdWords(TM) and Yahoo!
Search Marketing products.
    Under the two distinct agreements, ZipLocal will become the
"do-it-for-you, one-stop-shop" of Online Canadian Local Search. This has the
benefit of offering advertisers managed online ad solutions, while allowing
ZipLocal to develop close working relationships with its clients.
    "With the addition of Google(TM) and Yahoo! Search Marketing ad products,
we are poised to become a leading choice for major keyword search ad
campaigns," added Kunda. "As we see explosive growth in the demand for top
tier online advertising, ZipLocal continues to keep pace. By continually
adding to our offerings we strengthen our expertise as a leading online only
national advertising solution."
    ZipLocal will begin reselling Google AdWords(TM) and Yahoo! Search
Marketing ads on April 1, 2008.
    The Google AdWords(TM) Authorized Reseller program enables strategic
relationships between Google(TM) and companies that can deliver the power of
Google AdWords(TM) to their local merchants. Google(TM) values the
relationships and knowledge resellers possess in their communities, and shares
a mutual commitment to deliver targeted, measurable advertising solutions to
local marketers. Small and medium-sized businesses working with an authorized
reseller receive professional, full-service AdWords(TM) account management,
from account setup and activation to ongoing campaign monitoring and
optimization.
    "We look forward to developing a great relationship with ZipLocal," says
Maor Daniel, National Marketing Manager for Yahoo! Search Marketing. "With a
robust sales force and the ability to understand and sell search engine
advertising we strongly believe this relationship will benefit small and
medium business growth in the online space."

    About ZipLocal:
    ---------------
    ZipLocal Inc. (www.ZipLocal.com; TSX-V: ZIP) is Canada's online
directory, providing a rich, user-defined local search experience. ZipLocal
provides relevant search results from over 1.3 million businesses with maps
and capability for user-generated content. ZipLocal is focused on creating the
most comprehensive and engaging search experience at the neighbourhood and
city-wide level.

    FORWARD-LOOKING STATEMENT

    This news release may contain forward-looking statements based on
management's current projections, beliefs and opinions at the date of this
news release. Actual results could differ materially from those anticipated in
the statements due to risks and uncertainties which affect ZipLocal's business
and operations. Reference should be made to ZipLocal's disclosure documents
filed from time to time with Canadian securities regulatory authorities for a
detailed description of such risks and uncertainties. ZipLocal takes no
responsibility to update forward-looking statements if circumstances or
management's projections, beliefs or opinions change.

    Google(TM) and AdWords(TM) are trademarks of Google Inc.





For further information:

For further information: Patrick McCaully, Pointman Public Relations, T:
(416) 855-9427, E: patrick@pointmanpr.com; Cherie Cohen, ZipLocal, T: (416)
987-2152. E: ccohen@ziplocal.com

Organization Profile

ZIPLOCAL INC.

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