Zichen Hao Takes to the Skies; Following the Beijing Games, Air China Continues to Add Visual Sparkle to its Fleet to Emphasize its Association with the High-end Travel Sector



    BEIJING, Oct. 8 /CNW/ -- Zichen Hao (Capital Pavilion Liner), a name
given to a painted A330-200 named after Air China's high-end product Capital
Pavilion Business Class, made its first appearance by flying from Beijing to
Shanghai on September 19.
    
    (Logo: http://www.newscom.com/cgi-bin/prnh/20080625/CNW017LOGO )
    
    Zichen Hao is the first painted airliner launched by Air China to promote
its brand after the Beijing Games.  It's inspired by the Company's high-end
products -- Forbidden Pavilion First Class and Capital Pavilion Business
Class. Over the years, Air China has demonstrated its firm commitment to
branding. From 2005 onwards, the Company has shelled out RMB688 million to
revamp the luxury cabins onboard its jumbo jets.  The Forbidden Pavilion First
Class offers enough privacy and personalized service to make customers feel
privileged, and the Capital Pavilion Business Class emphasizes comfort and
convenience.
    Three years of hard work to improve both hardware and service has paid
off, with first-rate facilities and personalized, attention-to-detail services
now a highlight.  The two luxury cabins are available on most of the Company's
flights to and from the United States and Europe.  The launch of the painted
airliner is another effort to seek heightened awareness of the Company's high-
end products.
    The A330-200 is equipped with spacious and comfy seats that can recline
to 170 degrees, AVOD that allows passengers to enjoy views outside the
aircraft, play games and watch movies on LED screens, and power sockets.
    The fuselage of the airliner features a piece of artwork depicting a blue
peony and a phoenix -- the legendary bird, which is Air China's corporate
logo, is ingeniously finessed from the twigs and offshoots on the flower's
left side. Peony is China's national flower.  It has taken a lot of work to
arrive at the desired visual effects -- technicians have carefully worked out
a process to deal with different aspects of the painting job, including drying
time for layers, intervals and thicknesses.
    According to Air China's spokesperson Zhang Chunzhi, Air China began
painting its airliners after it was named the Olympics Airliner Partner -- its
fleet of Olympics-themed airliners included Olympics Liner, Fuwa Liner and
Sacred Flame Liner.  To continue that tradition, Air China will continue to
roll out painted airliners, and the Zichen Hao was the first attempt to
identify, by the visual image on the fuselage, the two luxury cabins with Air
China.
    In October, Zichen Hao will be joined by its cousin, Zijin Hao (Forbidden
Pavilion Liner).  Zichen Hao will be put into service on flights from Beijing
to Vancouver, Madrid, Rome, Paris, Shanghai and Guangzhou.  Passengers flying
between mainland China, Hong Kong and Macao also have the chance to fly with
Zichen Hao.




For further information:

For further information: Han Xiao of Air china, +86-10-6146-2395,
hanxiao@mail.airchina.com.cn


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