Zerofootprint partners with Danier for a Stylish Opportunity to Support Canadian Carbon Offset Projects.



    A percentage of the proceeds to go to Zerofootprint

    TORONTO, Jan. 22 /CNW/ - As the race begins to reduce the use of plastic
bags everywhere, Danier, Canada's premier retailer of quality leather clothing
and accessories at remarkable value, has unveiled a new line of multipurpose
Reusable Zip-Top Shoppers that give customers the opportunity to make a
practical, direct and very chic contribution towards reducing our carbon
footprint.
    The 100% recyclable Reusable Zip-Top Shoppers not only provide a greener
and more fashionable "bring your own bag" option for work, weekend, or play,
but a percentage of each bag sold will be donated to Zerofootprint, an
organization dedicated to helping people manage and reduce their carbon
footprint. Danier customers can feel good knowing the donation will go
directly towards one of Zerofootprint's Canadian carbon offset projects.
    "Our partnership with Zerofootprint allows us to enhance our commitment
to the environment and offer customers a chance to contribute to its
sustainability," says Jeffrey Wortsman, Danier's President and CEO. "We're
very excited about the relationship and hope to significantly reduce our
amount of plastic bags usage."
    Zerofootprint is currently building a calculator for www.danier.com where
visitors will be able to measure their daily lifestyle carbon footprint and
access information on how to reduce it.
    "Zerofootprint is pleased to partner with Danier on this exciting
initiative," says Greg Ponesse, Zerofootprint's Vice President of Sales.
"Together with our staff and partners, we're confident that we can help Danier
realize its goal of becoming carbon neutral."
    Danier's Reusable Zip-Top Shoppers are available in three sizes (small,
medium and large) and include secure, sturdy and weather smart features
including a square zipper to protect belongings, an inside zipper pouch, a
reinforced base, as well as water repellant, wipe clean fabric. With any
purchase, the prices are $1.99 (small), $2.99 (medium), 3.99 (large). Without
purchase $5.99 (small), 7.99 (medium), 9.99 (large) For more information visit
www.danier.com or www.zerofootprint.net

    About Danier

    Danier Leather Inc. is a leading integrated designer, manufacturer, and
retailer of high-quality, leather and suede clothing and accessories at
exceptional value. The company continues to be a strong supporter and sponsor
of community and charitable organizations such as Look Good Feel Better,
United Way and Plan Canada.
    The Company's merchandise is marketed exclusively under the well-known
Danier brand name and is available only at its 92 shopping mall, street-front,
and power centre stores, and through its corporate sales division. For media
information, contact Susanne Weinberg, Dig PR & Marketing Inc at 416.953.2628
or susanne@digpr.com

    About Zerofootprint

    Zerofootprint provides software and services to individuals, governments,
universities, and corporations that measure and manage the participant's
carbon footprint. Zerofootprint engages people worldwide in combating global
climate change, and came in first place and won Gold for the Climate Change
category at the Canadian Environmental Awards in 2008.





For further information:

For further information: Greg Ponesse, Vice President of Sales, at (416)
365-7557 ext 145 or visit www.zerofootprint.net

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ZEROFOOTPRINT

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