Zellers Important Safety Hazard Notice - Cherokee Baby brand 2-piece striped short sleeved sleeper and booties



    TORONTO, Jan. 28 /CNW/ - Zellers announced today that it is recalling a
2-piece infant sleeper and booties set imported by Hbc from Sumeet Exports of
India and sold under the CHEROKEE BABY(R) brand. Hbc discovered through its
quality assurance process, that the buttons on the sleeper are different than
the ones originally ordered, and that the new buttons are painted using lead
paint. As this contravenes Hbc's safety standards, the Company has removed the
sleepers from stores and is advising customers of this potential hazard.
    The 2-piece sets were sold at Zellers stores across Canada from
January 2008 at a price of $12.97. There have been no reports of any injuries.
Zellers is taking all precautions to ensure that no injuries occur.
    The sleeper and booties are striped and short sleeved, and come in pink,
blue and green stripes. The items were available in sizes 0 to 3 months, 3 to
6 months and 6 to 12 months. The jumper is made of 100 percent cotton and the
brand "Cherokee Baby(R)" is printed on the inside label.
    Zellers has removed all remaining sets from its stores and urges
customers to stop using them immediately and return to any Zellers store for a
full refund.
    Hbc is committed to customer safety. Should the Company discover a
problem with any product, it will take appropriate measures to ensure the
matter is brought to the attention of its customers and corrected immediately.

    About Hbc
    ---------
    Hbc is Canada's largest diversified general merchandise retailer,
operating in department store (the Bay), mass merchandise (Zellers), specialty
(Home Outfitters and Designer Depot) and discount (Fields) formats. With more
than 580 retail locations and nearly 70,000 associates located in every
province in Canada, Hbc provides Canadians with stylish, quality merchandise
at great value, through retail banners focused on exceptional customer
service. Hbc is a Canadian retail leader in corporate social responsibility,
and the fifth annual Hbc CSR report can be found at www.hbc.com.

    /NOTE TO PHOTO EDITORS: A photo accompanying this release is available on
    the CNW Photo Network and archived at http://photos.newswire.ca.
    Additional archived images are also available on the CNW Photo Archive
    website at http://photos.newswire.ca. Images are free to accredited
    members of the media/





For further information:

For further information: Hillary Marshall, Hudson's Bay Company,
Corporate Communications, (416) 861-6315; or Zellers Customer Service,
1-888-226-2225


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