YTV reveals a star-making prize package for The Next Star



    
         Popular YTV series Partners with Universal Music Canada to
                 Produce a six-track EP Showcasing the Top 6
    

    TORONTO, April 29 /CNW/ - YTV's The Next Star revealed today the grand
prize package that will be awarded to the winner, which includes a partnership
with Universal Music Canada, the country's leading music company. This
announcement comes just as the series gets ready to head out on May 2 for a
cross-Canada open casting call to discover the country's next great singing
sensation.

    "Season 1 was such a success that we wanted to make Season 2 bigger and
even better. This year's grand prize will not only provide The Next Star
winner with access to great mentors, but it will also offer the tactical
elements which will help grow them as an artist," said Jocelyn Hamilton, Vice
President, Programming and Production, Corus Kids.

    The YTV series, premiering in July 2009, begins a six-city tour starting
on Saturday, May 2 in Halifax, and travels to Montreal, Toronto, Winnipeg,
Edmonton and Vancouver in search of Canadian talent ages 15 and under.
Modelled after the success of Season 1, hopefuls will be put through a series
of challenges and assignments that will educate and prepare them to succeed in
the music industry, including vocal assignments, mastering media interviews
and nailing down a signature look.

    From the open call auditions, 16 contestants will be featured, and the
top six contestants will be chosen to go through The Next Star process.
Universal Music Canada will also produce a compilation EP showcasing the top
six contestants, to be released in October 2009.

    "The goal of The Next Star has always been to help foster young talent
across Canada. The spirit of the show focuses on making everyone a winner, and
giving all of the finalists a valuable learning experience," said Aviva
Frenkel, producer of The Next Star. "We're thrilled that Universal Music
Canada is on board once again for the second season, to produce and distribute
an EP to help shine the spotlight on these budding artists."

    The finalist with the most viewer votes will take home the title as The
Next Star at a live finale, and receive the grand prize package valued at over
$35,000 CDN:

    Studio Time at Metalworks Studios - The undisputed leader in the
recording studio business in Canada where Nelly Furtado, Christina Aguilera
and Prince have recorded. Included in this package is everything a young star
needs to write and record two additional songs.

    Universal Music Canada will distribute and release the winner's songs in
spring 2010.

    Canadian Music Week Showcase - The country's premiere annual
entertainment event dedicated to the expression and growth of the Canadian
music, media and entertainment industries. The Next Star will have their very
own showcase where they will debut new songs for industry movers and shakers.

    Gibson Guitar - J-45 Standard Acoustic Guitar and an Epiphone Valve Jr.
Combo Amp - the key piece for every musician courtesy of Gibson.

    Back for a second season is the all-star cast of music industry experts
including singer/musician Suzie McNeil, songwriter Christopher Ward and music
marketing exec Steve Cranwell who will help mentor each contestant. Adamo
Ruggiero (Degrassi: The Next Generation) returns as host.

    For more information about The Next Star, audition dates and rules,
please visit YTV.com.

    The Next Star website will be centre stage for audience interaction,
exclusive video and the voting process. The Next Star received funding from
the Bell Broadcast and New Media Fund to produce a rich cross-platform
experience which will launch with the show in July.

    Tricon Films and Television is one of Canada's largest independent
production and distribution companies. Tricon has established itself as a
leader of high quality factual and scripted content and remains committed to
producing and distributing programming that performs both domestically and
around the world. For more information on our programming please visit
www.triconfilms.com.

    As Canada's leading kids broadcaster, Corus Entertainment's YTV,
Treehouse and Discovery Kids Canada collectively have the highest 2-11
audience of any broadcaster, and reach 91 per cent of kids each week in
English Canada. Seen in over 10 million homes and connecting with 2.2 million
kids per month, YTV also publishes Whoa!, a successful kids' magazine, travels
to communities across the country with its WOW tour, conducts a highly
respected annual survey, The YTV Observer, and has a highly interactive
website that averages over 90 million monthly page views.

    Corus Entertainment Inc. is a Canadian-based media and entertainment
company. Corus is a market leader in specialty television and radio with
additional assets in pay television, advertising services, television
broadcasting, children's book publishing and children's animation. The
company's multimedia entertainment brands include YTV, Treehouse, W Network,
CosmoTV, VIVA, Movie Central, HBO Canada, Nelvana, Kids Can Press and radio
stations including CKNW, CKOI and Q107. Corus creates engaging branded
entertainment experiences for its audiences across multiple platforms. A
publicly traded company, Corus is listed on the Toronto (CJR.B) and New York
(CJR) exchanges. Experience Corus on the web at www.corusent.com.

    All YTV times are ET/PT.

    For high-resolution images, please visit: 
<a href="http://mediacentre.corusent.com/mediacentre/tv/YTV/details.asp?caption=Next+Star%2C+The">http://mediacentre.corusent.com/mediacentre/tv/YTV/details.asp?caption=Next+St</a>
<a href="http://mediacentre.corusent.com/mediacentre/tv/YTV/details.asp?caption=Next+Star%2C+The">ar%2C+The</a>





For further information:

For further information: Molly Ray, Corus Entertainment, (416) 530-2247,
molly.ray@corusent.com; Samantha Taus, Holmes Creative Communications, (416)
628-5612, staus@hccink.com


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