YouTube(TM) content now available on Sony BRAVIA(R) Internet Video Link



    Wired.com and Crackle's C-Spot Channels Also Added

    TORONTO, June 5 /CNW/ - Sony announced today that YouTube is the latest
online video provider to join the company's BRAVIA Internet Video Link
service. The service went live today providing BRAVIA Internet Video Link
users access to millions of videos on YouTube at no additional charge.
    Joining YouTube are Wired.com and C-Spot, which offers original episodic
short comedy series.
    "Sony was one of the first to bring streaming Internet video to the
television in Canada without a PC, and now you can access one of the most
popular online video destinations, YouTube, on your BRAVIA TV," said Patrick
Lapointe, director of marketing, Television for Sony Canada's Consumer
Products Group. "There are literally millions of videos to choose from on the
BRAVIA Internet Video Link service and we'll continue to add the most
compelling content available on the web."
    The BRAVIA Internet Video Link is a small module that attaches to the
back of a selection of the the company's 2007 and 2008 BRAVIA LCD flat-panel
television models. The service seamlessly streams on-demand entertainment
including movies, TV programs, your favorite YouTube videos and a variety of
other free content as well as news, weather and traffic information via an
existing Ethernet connection without the use of a personal computer. A
broadband connection of at least 2.5 Mbps is recommended. Content is easily
navigated with Sony's Technical Emmy(R) award-winning Xross Media Bar(TM)
(XMB(TM)) user interface.
    Once the TV and BRAVIA Internet Video Link module have been purchased,
videos are available at no charge, bringing content to Sony televisions not
found on network or cable/satellite TV stations.
    The new content adds to existing channels including Yahoo!, Sports
Illustrated, blip.tv, CondéNet's Style.com, Men.Style.com, Epicurious and
Concierge.com channels, Sony Pictures' Crackle, Ford Models, SingingFool, and
VideoDetective.
    Sony will continue to add new content partners and increase the growing
list of on-demand video content.
    "The partnership with Sony helps us achieve our goal of making YouTube
accessible on any screen," said Chris Maxcy, YouTube's partner development
director. "The integration of YouTube into the television enhances the living
room entertainment experience by offering a large number of channels for
people to select from, enabling them to watch what they want, when they want
it."
    The Wired.com channel delivers exclusive, original reporting at the point
where technology intersects with business, entertainment, politics, culture,
science and art. Content will include Game/Life, Wired.com's weekly web video
covering the world of gaming, and AltText, a satirical commentary on
technology, business, entertainment, communications and culture.
    Crackle's C-spot offers original character and story-driven episodic
series. The channel will offer series including "Hot Hot Los Angeles," "The
Writer's Room," "Penn Says," and "The Roadents."
    Sony's BRAVIA Internet Video Link module is currently available for
$299.99. It can be purchased online at sonystyle.ca, at Sony Style retail
stores and at select Sony authorized dealers across Canada. The module used
with a consumer's existing broadband Internet connection is compatible with a
majority of the latest 2007 BRAVIA television models, as well many new 2008
models.

    About Sony of Canada Ltd.
    -------------------------
    Established in 1955, Sony of Canada Ltd. is a wholly-owned subsidiary of
Sony Corporation, of Tokyo, Japan, a world leader in High Definition. Sony
provides end-to-end solutions through products that include the market-leading
Blu-ray Disc(TM) players, BRAVIA(R) televisions, Cyber-shot(R) digital
cameras, Handycam(R) Camcorders, VAIO(R) computers, broadcast cameras, IPELA
security cameras and video conferencing and many more products that deliver
the true entertainment experience.
    Sony is one of the most comprehensive entertainment companies in the
world with a portfolio that includes electronics, music, movies, games and
online businesses.
    With headquarters in Toronto, sales offices in Vancouver and Montreal and
distribution centres in Coquitlam, British Columbia, and Whitby, Ontario,
approximately 1,200 employees support a network of more than 500 authorized
dealers and 80 Sony Style retail stores across Canada.
    Sony Canada is proud to support the communities in which it operates
through corporate sponsorships of organizations that include the
Make-A-Wish(R) Foundation Canada, the United Way of Canada and Earth Day
Canada.





For further information:

For further information: Sony of Canada, Candice Hayman, Public
Relations Specialist, (416) 718-5048, Candice_hayman@sony.ca

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