New Harlequin Survey Reveals Canadians Would Rather Deal with
Imperfections Than Feeble Cover-ups
TORONTO, Jan. 29 /CNW/ - When it comes to relationships between men and
women, is perfection really what we want? According to the 2009 Harlequin
Romance Report, Perfect Love? Fantasy meets Reality(1), Canadian men (25%)
prefer women au naturel rather than hidden under layers of makeup. Women also
prefer the real thing. When it comes to men, 30% of women listed hair plugs as
their number one turnoff.
"It's all about working with what you've got without taking it too far,"
said Marleah Stout, senior public relations manager of Harlequin Enterprises
Ltd, one of the world's leading publishers of women's fiction. "Excessive
tanning, caked-on makeup and obviously fake hair are often interpreted as
insecurities. Just being comfortable in your own skin is the sexiest quality
anyone can have."
Harlequin, which today, celebrates 60 years of pure reading pleasure,
recently conducted a global online survey where Canadians revealed what else
they find sexy and what they've secretly been fantasizing about:
- Sex with strangers isn't all it's cracked up to be. Twenty-eight
percent of women were disappointed with their experience while 26% of
men felt the same way.
- Danger! Sixty-three percent of Canadian men do not consider their
bosses to be "off-limits."
- Everyone has a type. It seems that women are suckers for suits, with
19% spending most of their time fantasizing about businessmen, while
men (32%) are still hoping that "the girl next door" will look their
- Thirty-eight percent of women find thoughtfulness sexy and wish their
partners would take a hint.
- While women (22%) are fantasizing about sex on the beach, men (36%)
prefer the office/workplace as the location for their next steamy
- All work and no play? Twenty-eight percent of women and 37% of men
admitted to having slept with someone they worked with.
"Fantasizing is sexy and it's vitally important to romantic
relationships," said Stout. "But trying to live up to a standard that is
simply unachievable is not healthy or attractive. Striking a balance between
fantasy and reality is what we should all be striving for."
The survey also provided a regional breakdown of the data to reveal what
Canadians are fantasizing about; where you'll find the most hopeful romantics
and who is improving their reality by making their fantasies come true. This
year's survey revealed that:
- Women in Atlantic Canada (65%) secretly wish their significant others
were more spontaneous.
- It's worth the trip to Quebec, where 75% of men believe in the
possibility of perfect love.
- Beware of your boss if you live in Alberta. Fewer than half of
employers (46%) regarded their employees as being "off-limits."
- British Columbian women may be harder to please. Fifty-seven percent
said that they felt disappointed following a highly anticipated
- Both men (49%) and women (62%) in Ontario count bad breath as their
number one turnoff in the opposite sex.
The Celebrities Starring in Our Fantasies-Harlequin Romance Report 2009:
Perfect Love? Fantasy meets Reality includes the highly anticipated ranking
of the male and female celebrities who played recurring roles in our
fantasies. Tina Fey took top honor for the women, combining humor,
intelligence and sex appeal, while Mad Men's Jon Hamm, famous for his thin
ties and brilliant hyperbole, is our favorite leading man on and off screen.
Honorable mentions went to singing superstar Rihanna and Hollywood "it" girl
Anne Hathaway, as well as comeback kid Robert Downey Jr. and Twilight
heartthrob, Robert Pattinson.
All hail the chief! In a blast from the past, Harlequin paid tribute to
Barack Obama who made our ultimate celebrity list in 2006.
Other celebrities making this year's list include Diane Lane, Ed
Westwick, and Canadians Coco Rocha and Taylor Kitsch.
This is just a taste of the findings in the 2009 Harlequin Romance
Report. The full text of Harlequin Romance Report 2009, Perfect Love? Fantasy
meets Reality can be downloaded at www.harlequinromancereport.com/reports.php.
Visit www.HarlequinCelebrates.com to choose from a variety of great
romance stories that are absolutely FREE to download! (Total approximate
retail value of $60.00.)
Harlequin Enterprises Limited is the global leader in series romance and
one of the world's leading publishers of women's fiction, with titles issued
worldwide in 29 languages and sold in 107 international markets. The company
produces more than 120 titles monthly and publishes more than 1,200 authors
from around the world. Harlequin Enterprises Limited is a wholly owned
subsidiary of Torstar Corporation, a broadly based media company listed on the
Toronto Stock Exchange (TS.B). Harlequin's Web site is located at
www.eHarlequin.com. Harlequin has offices in 19 countries, including offices
in Toronto, New York and London. For more information please visit
www.eHarlequin.com or press.eHarlequin.com.
(1) This survey was conducted online by Harlequin Enterprises Ltd. at
www.harlequinromancereport.com between August 12 and September 29,
2008. The survey was open to adults over the age of 18 residing in
any country. The microsite was visited by more than 3,000 men and
women around the world.
www.harlequinromancereport.com and its contents are the property of
Harlequin Enterprises Limited ("Harlequin") or its licensors and are
protected, without limitation, pursuant to Canadian and foreign
copyright and trademark laws.
For further information:
For further information: To receive a copy of the 2009 Romance Report,
to obtain a provincial breakdown of the Canadian statistics or to arrange an
interview with a Harlequin romance expert, please contact: Jamie Jo Alton,
NATIONAL Public Relations, (416) 848-1370 or email@example.com; Tiffany Shiu,
NATIONAL Public Relations, (416) 848-1702 or firstname.lastname@example.org