TORONTO, April 1 /CNW/ - This is no April Fool's Day joke. In fact, in
Canada, the number of male deaths from heart disease and stroke actually
dropped by 19 per cent for men between 1973 and 2003, while the number
increased in women by five per cent. And while heart disease and stroke are
still important health concerns for men, they are now the number one killer of
women in Canada...and yet only one in eight women is aware that this is her
biggest health risk.
Fortunately, studies have shown that the risks of heart disease and
stroke can be mitigated through positive lifestyle changes by up to 80 per
cent. In 2008, Becel became the founding sponsor of The Heart Truth(TM)
campaign to help the Heart and Stroke Foundation deliver this message of hope
- that you do have the power to dramatically reduce the risks of the leading
cause of death in Canadian women.
This April Fool's Day, do something smart. Join women across Canada in
the 'Do One Small Thing' movement to help reduce the risk of heart disease.
Thousands of women have already pledged to begin making small, simple everyday
changes that can help make a big difference.
Some suggested 'One Small Things':
- Take a deep breath to relax
- Try a vegetarian meal
- Try fish for dinner tonight
- Try to have one less coffee (or less caffeine) today
- Get a heart rate monitor
- Do 30 toe raises as you brush your teeth
- Substitute Becel margarine for butter more often in your recipes and at
Another way Canadian women are participating and supporting this
important movement, is through The Becel Love Your Heart simulcast.
On April 23rd, Becel has invited some of Canada's top female recording
artists - Diana Krall, Chantal Kreviazuk and Deborah Cox in Toronto and
Isabelle Boulay, Laurence Jalbert, France D'Amour and Sylvie Paquette in
Montreal - to perform in an historic simulcast concert event to help inspire
and motivate women across Canada.
The event will be an evening of celebration through songs from the heart
and heartfelt stories that Becel hopes will become a call to action for
Canadian women to make positive changes in their lives, one small thing at a
time. The live concert will be simulcast to Cineplex and Empire theatres
across Canada and consumer response to the limited seating, in-theatre
simulcast event has been tremendous.
To learn more about how you can do one small thing to love your heart
About The Heart Truth campaign
While one in three Canadian women die of heart disease and stroke, most
don't know that it's their most serious health concern. The Heart Truth
campaign educates women about identifying their risks and warning signs of
heart disease and stroke. The Heart Truth provides women with the tools they
need to take charge of their heart health. The campaign is especially relevant
for women 40 to 60 years old, whose risk increases as they age.
For further information:
For further information: Margaret McKellar, Unilever Canada, (416)
963-4027, Margaret.McKellar@unilever.com; Pamela Arora, NATIONAL Public
Relations, (416) 848-1372, firstname.lastname@example.org