Young women looking for more protection during activity



    MISSISSAUGA, ON, April 16 /CNW/ - Young women: they are on the go all the
time. Before school, it's 7 a.m. cheerleading practice. In the afternoon, it's
gym class. And after school, they are dashing off to dance lessons, yoga or a
quick trip to the mall. And while, many of these activities promote positive
self-esteem and confidence, many young women don't have confidence in their
feminine products to participate in all of their favourite activities every
day of the month. Playtex(R) Sport(TM), a new high performance tampon launched
as part of the company's feminine care line, provides Sport Level Protection
especially for active women and girls.
    A recent Ipsos Reid survey(1) sponsored by Playtex Ltd. indicated 80
percent of girls 12-17 years of age consider themselves active but only 35
percent are "very confident" in their feminine protection. This may be because
61 percent - almost two-thirds of women 12-34 years of age - report they have
been embarrassed by a leak when their feminine product failed to fully protect
them. It could also be the reason 40 percent of girls 12-17 years of age are
losing out in participating in their favourite activities by avoiding, or
limiting, their involvement at times when they feel particularly vulnerable.
    "Playtex wants girls and young women to stay active and not let anything
get in their way of doing what they love," says Elizabeth Beemer, Playtex
Limited's vice president and general manager, Canada. "Playtex Sport is
designed for girls who love to play hard, strive for excellence and want to
feel completely confident with their feminine protection so they never have to
worry or second guess its effectiveness."
    The survey, conducted in January, 2007, polled 1,085 women across Canada
aged 12-34 years. Women living in British Columbia rated the highest in terms
of being active at 77 percent, Alberta was a close second at 76 percent, while
women in Quebec were the least likely to engage in activities (47 percent).
The types of activities women said they tend to avoid during their period
include: "running/jogging" (27 percent) or "swimming" (27 percent), but many
others also point to "exercise/gym" (22 percent), "walking" (10 percent), and
sports in general (8 percent).
    "Leaking through when you're on your period would be the most
embarrassing thing ever," says 17 year-old Veronica Skye, a Toronto high
school student and cheerleader. "It's something girls don't like to talk
about, but we all worry about it. And rather than risking humiliation, my
friends and I sit out. It's just so not worth it."
    This may be one of the reasons why nine out of 10 women said they would
be willing to try a new product to avoid potential leaks during physical
activity. Playtex Sport tampons tackle the problem with the patented contoured
Precise Placement(TM) applicator with No-Slip(TM) Grip, 360 Degree
Coverage(TM) design that conforms to your body, and a one-of-a-kind backup
layer that won't let you down, game time or any time.
    "Sports is really a torture test for tampons," says Elizabeth. "Our
consumers have told us that if Playtex Sport can offer protection for complete
confidence under these circumstances, they feel very certain that it will work
every day as well."
    To keep girls and young women active, Playtex Ltd. is running a Playtex
Sport Team Player of the Year contest where one lucky winner will be awarded
$5,000 for her educational pursuits. The contest is open to young women
between 13 and 24 years old. Please visit the Playtex Sport website,
www.PlaytexSport.ca, to nominate a young woman who best exemplifies the
Playtex Sport attitude and commitment to active living, and tell us why they
are a team player.
    Playtex Sport tampons offer a comfortable fit with powerful protection
and are available in unscented and fresh scent. As well, the tampon wrappers
are quiet and have inspirational messages on them. You can find Playtex Sport
in packages of 16 tampons with a suggested retail price of $4.29.

    Playtex Products, Inc. is a leading manufacturer and distributor of a
diversified portfolio of Feminine Care, Skin Care and Infant Care products,
including Playtex tampons, Banana Boat, Wet Ones, Playtex gloves, Playtex
infant feeding products and Diaper Genie. For more information please visit
the Company's website at www.playtexproducts.com.

    
    --------------------------
    (1) A representative sample of 1085 menstrual-active women between the
    ages of 12-34 were surveyed online January 26-31, 2007, resulting in a
    margin of error of +/-3.1%, The margin of error will be larger within
    each sub-grouping of the survey population. The sample used in this study
    has been weighted according to Census data. Please visit www.ipsos.ca for
    full tabular results.
    

    /NOTE TO PHOTO EDITORS: A photo accompanying this release is available on
    the CNW Photo Network and archived at http://photos.newswire.ca.
    Additional archived images are also available on the CNW Photo Archive
    website at http://photos.newswire.ca. Images are free to accredited
    members of the media/




For further information:

For further information: Karen Petcoff, Media Relations, (416) 275-6844;
Alison Kelly, Brand Manager, Playtex Sport, (905) 677-6211

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PLAYTEX LIMITED

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