YMCA answers the call of the community during tough times



    YMCA of Greater Toronto launches Strong Kids Campaign

    TORONTO, Feb. 17 /CNW/ - The YMCA of Greater Toronto launches its Strong
Kids fundraising campaign today so that more people can benefit from YMCA
programs and activities in the midst of uncertain economic times.
    The YMCA Strong Kids focus is to raise much needed financial support for
children, teens and families who are unable to afford the full cost of
participation in a YMCA program or activity. This year, the Strong Kids
Campaign's fundraising goal is $3.2 million. Last year, through the generous
donations of our donors, the YMCA of Greater Toronto was able to assist more
than 20,000 people.
    "The YMCA strives to serve as a consistent community hub that people can
rely on in good times and bad and our services are needed now, more than ever,
during these trying economic times," said Mide Akerewusi, Chief Development
Officer, YMCA of Greater Toronto. "Strong Kids will ensure that more people
will benefit from YMCA programs which are proven to have a positive impact on
children, youth and families, dramatically enhancing their health and overall
wellbeing."
    YMCA Strong Kids donations can help: a child attend day camp for the
first time, a struggling teen find employment; a child to participate in a
recreation or fitness activity; a struggling family to use a child care
facility, and teens and young adults develop the confidence and skills to
avoid addiction, violence and isolation. Television and radio public service
announcements will also launch in February.
    The YMCA has been opening doors to people, programs and places for more
than 155 years. The YMCA's Strong Kids Campaign focuses on building strong
kids, strong families and strong communities.

    About the YMCA of Greater Toronto

    The YMCA of Greater Toronto is a dynamic charity connecting with more
than 400,000 people at 235 locations across the GTA to build strong kids,
strong families and strong communities. For 155 years, the YMCA has been
promoting positive values that build spirit, mind and body. Mirroring the
regions diversity, the YMCA welcomes everyone regardless of their background,
experiences, or circumstances. Through the Strong Kids campaign, we strive to
ensure no one is turned away because of an inability to pay. The YMCA in
partnership with more than 250 organizations to offer a variety of programs
responding to the needs of the community, including employment, education and
newcomer programs, youth outreach and intervention, fitness and recreation,
child care, and camps. www.ymcagta.org





For further information:

For further information: or to arrange an interview, please contact:
Celecia Partap, Stephanie Hurley, YMCA Charles Street, (416) 413-1020 ext.
2350, 2339, Celecia.partap@ymcatoronto.org, Stephanie.hurley@ymcatoronto.org


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