Yikes! 1 of 3 Canadian Women Battling Body Image



    Lack of time takes bite out of good nutrition habits

    TORONTO, Jan. 27 /CNW/ - The mirror doesn't lie. From muffin tops to
thunder thighs, from junk in the trunk to flabby arms, Canadian women say they
don't like what they see.
    One in three (36%) are not entirely happy with their body image, citing
the above as their top problem areas, reveals a Harris Decima survey
commissioned by Nutribar. The gamut ranges from coast to coast, with only half
of B.C. (53%) women pleased, while in Quebec there's a joie de vivre with 79%
of women embracing their inner goddess.

    Nutrition Savvy

    When it comes to nutrition however, women are well versed with 92% aware
of Canada's Food Guide recommendations for healthy eating and only 5% citing
lack of information as an obstacle to healthy eating. Despite this, many
aren't adhering to what's best for their health - 43% skip meals with the
number as high as 55% in Alberta.
    "Skipping meals can lead to low blood sugar causing sudden hunger pangs,"
says nutritionist and Nutribar spokesperson Nadeen Boman. "Women pressed for
time should consider a meal replacement like Nutribar which contains the
appropriate balance of protein, carbohydrates, and fat as well as vitamins and
minerals you would expect from a complete meal as mandated by Health Canada."

    Obstacles to Embracing Good Nutrition

    Canadian women lead busy lives and are on the go with almost 30 % saying
the biggest obstacle to eating healthy is a lack of time to prepare meals
(29%) followed by eating on the run (21%). With the present economic climate
many women are finding the cost of healthy food a barrier (18%) with price
being a top concern in Atlantic Canada (29%) and B.C. (21%). Rounding out the
list is the constant struggle to avoid temptation of easy access to cheap,
fast food (13%).

    Battling the Bulge

    One in four women has taken to dieting in the last year with the 18-24
age group skewing the highest (31%). Quebec women are most secure with their
weight with only 11% having reduced caloric intake versus 34 % of B.C. women
and 28 % of Ontario's femmes.
    "There are many ways in which women can manage their weight and adhere to
great nutrition," added Boman. "When on the go, choose a meal replacement bar
like Nutribar which contains balanced nutrition and sufficient calories unlike
other protein, energy and nutritional supplement bars."

    About Nutribar

    Nutribar shakes have been available in Canada since 1979 and bars since
1987. Nutribar is formulated under the meal replacement regulations of the
Food and Drugs Act of Canada. Meal replacements provide the body with the
equivalent of a complete nutritionally balanced meal but with lower caloric
content than most regular meals. One Nutribar contains all the essential
elements of a complete meal. For more information visit www.nutribar.com

    About Nadeen Boman

    Nadeen Boman is a nutrition coach, certified personal trainer and the
no-nonsense co-host of Slice Network's reality TV shows 'Bulging Brides' and
'The Last 10 Pounds Bootcamp'. Nadeen's passion for the health and fitness
industry developed after taking personal training to relieve the stress and
monotony of her desk job. On seeing and feeling the results she subsequently
left her position and pursued a career helping others make healthy changes to
their life. Nadeen went onto create her own fitness boot camp series and work
as a private fitness consultant before being cast for the shows. Nadeen's goal
is to empower people to look and feel their best through fitness and nutrition
coaching.

    About the Survey

    The survey was conducted by Harris/Decima between January 8 and January
18th, 2009 via a national omnibus telephone survey among a representative
sample of 1,022 Canadian women. The margin of error is +/-3.1%.





For further information:

For further information: an interview with Nadeen Boman and full survey
results contact: Danna Barak, danna@punchcanada.com, (416) 360-6522 x240; or
Andrea Lukac, andrea@punchcanada.com, (416) 360-6522 x283

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