Yes to creative accountants, no to creative accounting



    MONTREAL, June 2 /CNW Telbec/ - This week, the certified management
accountants (CMA) launched a brand new media campaign whose theme is "creative
accountants."
    "We have to take back the word 'creative,' which is central to the
training and role of CMAs and associate it in a positive way with our
profession," says Richard Désy, FCMA, President of the Bureau of the CMA
Order. "In other words, we must remind people of the true meaning of the word
'creative' when talking about accountants, who are in fact asked to show
imagination, boldness and innovation in order to ensure the growth of their
companies."
    Accordingly, the goal of this campaign is to challenge the stereotype
that associates creativity and accounting with fraudulent practices. Why are
the practices that gave us the Enron and Norbourg scandals called "creative,"
when they were really just criminal behavior? That is the question CMAs are
asking.
    According to Richard Désy, creativity is probably the most important
ingredient for success in today's business world. Many leaders and famous
authors also acknowledge that we are leaving the information era for a
conceptual era and see the class of creative managers reaching the top. "CMAs
think that it is now time to change the perception in recent years that
accounting and creativity are connected with financial scandals."
    To launch their campaign and capture the public's imagination, CMAs will
broadcast a public service announcement on television and the radio. This
public service announcement will be followed by advertisements that will show
how the distinctive expertise of CMAs makes them creative accountants who play
a key role in all organizations.

    The Ordre des comptables en management accrédités du Québec, which has
more than 8,800 members and candidates to the profession, provides leadership
to the CMA profession through the enforcement of high standards intended to
enhance the performance of organizations. CMAs create value within
organizations through an integrated and systematic approach to strategic and
financial management.




For further information:

For further information: Sylvie Brousseau, Vice President, Public
Affairs and Communication, (514) 849-1155, 1-800-263-5390, ext. 229,
s.brousseau@cma-quebec.org; Source: Quebec CMA Order

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Ordre des comptables en management accrédités du Québec (CMA)

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