DMDS Ad Delivery in Over 2000 Broadcast Destinations in North America
including 75% of the Addressable HD market
TORONTO, Sept. 15, 2011 /CNW/ - YANGAROO Inc. (TSX-V: YOO, OTCBB: YOOIF), the industry's leading secure digital
media distribution company, today announced it has achieved significant
new milestones in the television broadcast adoption of its DMDS
The YANGAROO Advertising Division has reached the 2000th broadcast destination milestone in North America as it continues its
rapid growth and the rollout of its DMDS Advertising Delivery Service.
An even more significant milestone is attained as DMDS now reaches 75% of the addressable HD broadcast marketplace in the
US and Canada. Networks and broadcast groups include, CBS Networks and
the CBS Station Group, Fox Television Stations, ESPN Network Group,
Discovery Networks, MTV/Viacom Network Group, ABC Television Group,
Belo Television, Hearst Argyle Television Group, McGraw Hill
Broadcasting, Sinclair Broadcasting and the Tribune Broadcasting
Company. DMDS delivers HD files quicker and at a significant cost
saving to advertisers and provides a more efficient and effective
workflow for broadcasters.
"We are excited about crossing the 2000 destination milestone," said
Scott Wambolt, CEO YANGAROO Inc. "The digital delivery market is
estimated at over $300 million in North America, and with 2000
broadcasters on board we believe we currently have the opportunity to
target $100 million of that market. We believe the reason our solution
has been adopted so quickly is that it represents a significant
enhancement to the current workflow for distributing SD and
particularly HD TV advertising content while also saving brands and
agencies significant time and money. Over the last few months we have
ramped up our sales and marketing efforts to take this message to the
large agencies across North America. We are very encouraged by the
reception and are seeing our advertising content distribution revenues
"The rapid adoption is a reflection of marketplace demand for improved
operating efficiencies, particularly with regard to distribution of HD
spots, deliveries of which are growing at a tremendous pace," said
Karen Dealy, President Advertising Division. "Combining an array of
automated production services, the DMDS HD solution is the most cost
efficient means of delivering HD spots without incurring extra charges
for compression, digitization, cross conversions and closed captioning.
With every advertiser looking to cut ancillary charges from their
distribution invoices, agencies are now able to pass the cost savings
along to their clients. By removing significant workflow barriers, we
have seen the number of clients making the switch to DMDS grow 50% in
Q2 and we expect that pace to continue."
Yangaroo attributes the growth to the best of breed technology embedded
in the DMDS technology solution. The fast growing acceptance of an
all-software, cloud computing technology has proven more scalable,
reliable, and affordable than traditional satellite and server based
YANGAROO's patented Digital Media Distribution System (DMDS) is a
leading secure B2B digital delivery solution for the music and
advertising industries. DMDS replaces the physical distribution of
audio and video content for music, music videos, and advertising to
television, radio, media, retailers, and other authorized recipients
with more accountable, effective, and far less costly digital delivery
of broadcast quality media via the Internet. The DMDS Awards platform
powers many of the world's major awards shows.
Named one of Canada's Top 100 Tech Companies by Canadian Business,
YANGAROO has offices in Toronto, New York, Los Angeles, and Dallas.
YANGAROO trades on the TSX Venture Exchange (TSX-V) under the symbol
YOO and in the U.S. under OTCBB: YOOIF.
The statements contained in this release that are not purely historical
are forward-looking statements and are subject to risks and
uncertainties that could cause such statements to differ materially
from actual future events or results. Such forward-looking statements
are made pursuant to the safe harbor provisions of the Private
Securities Litigation Reform Act of 1995. The TSX Venture Exchange does
not accept responsibility for the adequacy or accuracy of this release.
SOURCE YANGAROO Inc.
For further information:
please contact Scott Wambolt at 416-534-0607 ext.111 or visit www.yangaroo.com.