Broadcast Data Systems to offer DMDSDirect link to thousands of recording
artists for distribution to radio
TORONTO, June 18 /CNW/ - YANGAROO Inc., (TSX-V: YOO, OTCBB: YOOIF) the
industry's leading secure digital media distribution company, has entered into
an agreement to expand its partnership with Nielsen Broadcast Data Systems
(BDS). Under the agreement, artists and labels that electronically send their
music to Nielsen BDS for encoding via their Virtual Encode process, will now
have the option to use YANGAROO's newly launched digital media distribution
service, DMDSDirect, to send their music digitally to hundreds of radio
stations and other media contacts throughout the United States and Canada.
Every year, over 50,000 songs are submitted with Virtual Encode into the
Nielsen BDS database allowing their airplay to be tracked at BDS monitored
radio stations. Once these songs are in the Nielsen BDS system, artists and
record label personnel will have the option to link directly to DMDS and send
the music to DJs, radio station programmers, and other media contacts via
Users who select the DMDSDirect option are then able to upload their
music, add marketing and promotional information, choose a package of key
radio stations in a given radio format or genre, pay by credit card, and have
it distributed digitally and securely.
"When we launched DMDSDirect at the beginning of this year, our goal was
to provide independent artists with the same promotional tools available to
large record labels," said Jon Klein, VP Business Development, YANGAROO Inc.
"Our partnership with Nielsen BDS allows us to further fulfill this original
intention by expanding our reach to its users."
About Nielsen BDS:
Nielsen Broadcast Data Systems is the world's leading provider of airplay
tracking for the entertainment industry. Employing a patented digital pattern
recognition technology, Nielsen BDS captures in excess of 100 million music
performances and advertisements annually on more than 2,000 radio stations,
satellite radio and cable music channels in over 140 markets in the U.S.
(including Puerto Rico) and 30 Canadian markets.
The Nielsen Company is a global information and media company with
leading market positions in marketing information (ACNielsen), media
information (Nielsen Media Research), online intelligence (NetRatings and
BuzzMetrics), mobile measurement, trade shows and business publications
(Billboard, The Hollywood Reporter, Adweek). The privately held company is
active in more than 100 countries, with headquarters in Haarlem, the
Netherlands, and New York, USA. For more information, please visit,
YANGAROO's patented Digital Media Distribution System (DMDS) is a leading
secure B2B digital delivery solution for the music and advertising industries.
DMDS is a web-based delivery system that pioneers secure digital file
distribution by incorporating biometrics, high-value encryption and
watermarking. DMDS replaces the physical distribution of musical recordings
and advertising to radio, media, retailers and other authorized recipients
with more accountable, effective and far less costly digital delivery of
broadcast quality media via the Internet.
YANGAROO's DMDS has made over five million deliveries of over 11,000
songs from more than 500 record labels to destinations which include radio
stations representing over 35 US broadcast chains. The number of deliveries
made by US record labels via YANGAROO's DMDS increased by 266% in 2007, to 1.3
DMDS is the only system that can digitally deliver music across the U.S.,
Canada and the UK. YANGAROO has offices in Toronto, New York, Los Angeles, and
London, UK. YANGAROO trades on the TSX Venture Exchange (TSX-V) under the
symbol YOO and in the U.S. under OTCBB:YOOIF. For further information, please
contact John Heaven at 905-763-3553 or visit www.yangaroo.com.
The statements contained in this release that are not purely historical
are forward-looking statements and are subject to risks and uncertainties that
could cause such statements to differ materially from actual future events or
results. Such forward-looking statements are made pursuant to the safe harbor
provisions of the Private Securities Litigation Reform Act of 1995. The TSX
Venture Exchange does not accept responsibility for the adequacy or accuracy
of this release.
For further information:
For further information: Nancy Wagner, SVP/GM - East Coast, Nielsen
Entertainment - Music, (914) 684-5532, Nancy.Wagner@Nielsen.com; Matthew
Caldecutt/Gina Preoteasa, Trylon SMR, (212) 725-2295,