New Shakira Video Delivered to MusiquePlus Via YANGAROO's DMDS 5.0
TORONTO, Aug. 12 /CNW/ - YANGAROO Inc., (TSX-V: YOO, OTCBB: YOOIF) the
industry's leading secure digital media distribution company, has delivered
the first full broadcast-quality music video utilizing its patented Digital
Media Distribution System (DMDS) in Canada. Sony Music used DMDS to
successfully deliver the video for Shakira's "She Wolf" to Montreal-based
MusiquePlus in a full, broadcast-ready format.
YANGAROO's team worked closely with both Sony Music and MusiquePlus to
refine the process for digitally distributing broadcast-quality music videos
utilizing DMDS 5.0, a process that includes the enabling of the file for
online availability across YANGAROO's DMDS network for streaming and a
frame-accurate preview quality version of the file with time-code burned in.
The DMDS delivered file can be easily integrated into Online Editing Suites,
On-Air Playback Servers and stored in a Digital Archive Server. The files are
50mbit IMX in an MXF OP1a container that maintain both time-code and closed
captioning for the underlying video.
"Early on, Sony and YANGAROO worked together to develop DMDS for audio
delivery and we wanted to have the same kind of input with DMDS 5.0 for the
delivery of broadcast quality music videos," said Warren Copnick, Director
National Promotion, Sony Music Entertainment Canada. "Once again, we are
leading the way, offering a faster, less expensive, and environmentally
"DMDS enables us to receive music videos as soon as they're available,"
said Evelyne Ouellet, Vice-President Marketing and Communication, MusiquePlus.
"Now, our viewers will have ready access to their performers' latest videos
sooner and we'll experience the same benefits as the music industry, which is
shedding physical delivery for digital distribution."
"Working hand in hand with our partners, we have developed a process for
using our DMDS 5.0 technology for broadcast-quality video delivery," said
Richard Klosa, Chief Technology Officer, YANGAROO Inc. "The digital process is
more efficient, saving time and cost, satisfying the needs of the music
industry, and will provide a significant new revenue stream for YANGAROO."
The DMDS 5.0 platform is the culmination of months of planning and
development, and a major financial investment, based on user feedback and the
specific needs of organizations to move and market digital files securely and
efficiently. Currently, a number of additional trials and pilot projects are
underway with major advertising customers and broadcasters throughout North
For a full list of features added to the new version of DMDS 5.0 or to
take a tour of the product, please visit www.dmds.com.
About Sony Music Entertainment Canada Inc.:
Sony Music Entertainment Canada Inc. is the Canadian subsidiary of Sony
Music Entertainment, a global recorded music company with a roster of current
artists that includes a broad array of both local artists and international
superstars. The company boasts a vast catalog that comprises some of the most
important recordings in history. It is home to premier record labels
representing music from every genre, including American Recordings, Arista
Nashville, Arista Records, Aware, Battery Records, Beach Street Records, Black
Seal, BNA Records, Cinematic, Columbia Nashville, Columbia Records, Epic
Records, Essential Records, Flicker Records, Fo-Yo Soul, GospoCentric, Hitz
Committee Entertainment, J Records, Jive Records, LaFace Records, Legacy
Recordings, Masterworks, Polo Grounds, RCA Records, RCA Nashville, RCA Red
Seal, RCA Victor, Reunion Records, Slightly Dangerous, Sony Classical, Sony
Music Latin, Star Time International, Verity Records, and Volcano
Entertainment. Sony Music Entertainment is a wholly owned subsidiary of Sony
Corporation of America. For more information, visit www.sonymusic.com.
MusiquePlus, an Astral Media Television Network; Astral Media is a
leading Canadian media company, active in specialty and pay television, radio,
outdoor advertising and interactive media. Astral Media's solid and dynamic
presence in the country's major markets rests on its commitment to offer a
unique combination of high-quality, targeted media for all its audiences. For
more information about Astral Media, please visit www.astralmedia.com.
YANGAROO's patented Digital Media Distribution System (DMDS) is a leading
secure B2B digital delivery solution for the music and advertising industries.
DMDS is a web-based delivery system that pioneers secure digital file
distribution by incorporating biometrics, high-value encryption and
watermarking. DMDS replaces the physical distribution of audio and video
content for music, music videos, and advertising to television, radio, media,
retailers and other authorized recipients with more accountable, effective,
and far less costly digital delivery of broadcast quality media via the
YANGAROO's DMDS has made over six million deliveries of over 21,000 songs
from more than 600 record labels to destinations which include radio stations
representing over 35 U.S. broadcast chains. U.S. record labels made over 2
million deliveries of songs via DMDS in 2008. DMDS is the only system that can
digitally deliver music and broadcast quality video across the U.S., Canada
and the U.K.
Named one of Canada's Top 100 Tech Companies for 2009 by Canadian
Business, YANGAROO has offices in Toronto, New York, Los Angeles, and London,
U.K. YANGAROO trades on the TSX Venture Exchange (TSX-V) under the symbol YOO
and in the U.S. under OTCBB:YOOIF. For further information, please contact
John Heaven at 905-763-3553 or visit www.yangaroo.com.
The statements contained in this release that are not purely historical
are forward-looking statements and are subject to risks and uncertainties that
could cause such statements to differ materially from actual future events or
results. Such forward-looking statements are made pursuant to the safe harbor
provisions of the Private Securities Litigation Reform Act of 1995. The TSX
Venture Exchange does not accept responsibility for the adequacy or accuracy
of this release.
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