High cell prices and low market penetration have been the result
of a wireless oligopoly in Canada: Yak
TORONTO, Nov. 29 /CNW/ - Yak Communications (Canada) Corp., a subsidiary
of Globalive Communications Corp., today announced that it intends to
participate in the upcoming wireless spectrum auction to become the first "no
contracts, no gimmicks" wireless provider in Canada.
"Canada is one of the least competitive wireless markets in the world,"
said Anthony Lacavera, Chief Executive Officer of both Yak and Globalive.
"Cell phone rates are too high and penetration is too low. Many Canadians do
not realize that they're paying from 60 per cent to almost 80 per cent more
than Americans for their wireless service."
Lacavera attributes high wireless pricing and low market penetration in
Canada to a lack of competitive alternatives. Currently, only three operators
- Telus, Rogers and Bell - own a portion of the wireless spectrum. The federal
government has indicated that it recognizes the problem by deciding to
designate a portion of the wireless spectrum coming up for auction in May 2008
for new entrants like Yak.
Yak plans to expand its "no contracts, no gimmicks" philosophy from its
current offering of affordable and accessible dial-around, home phone,
internet and long distance services, bringing its refreshing approach to the
undercontested wireless market.
"We look forward to the opportunity to compete on equal footing with an
honest and straightforward wireless offering that resonates with Canadian
consumers," said Lacavera. "The government's decision is long overdue and very
welcome. Today is a good day for Canadian wireless consumers."
Anthony Lacavera, CEO of Yak Communications
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