Yahoo! launches entertainment site exclusively in Quebec

Yahoo! Divertissement provides the latest in movies, television,
music and celebrity news with a uniquely Quebec perspective

Céline Dion, Natasha St-Pier and René Angelil named most popular
celebrities in October

MONTREAL, Nov. 1, 2011 /CNW Telbec/ - Yahoo! Canada today launched Yahoo! Divertissement in Quebec (http://fr-ca.divertissement.yahoo.com). This definitive celebrity and entertainment news site covers everything from Quebec entertainment events and personalities to red-carpet fashion, celebrity moms and the latest news on movies, music and television. With exclusive Yahoo! content as well as curated content from leading providers like Showbizz.net, AFP, Radio-Canada, IDI and News-De-Stars, Yahoo! Divertissement offers Quebecers a unique and engaging destination to get their daily celebrity and entertainment fix.

Yahoo! Divertissement is the latest in an aggressive series of content launches and investments as Yahoo! continues to create highly compelling, premium content in Quebec and Canada at large.  In late October, Yahoo! launched a dedicated Quebec Sports site (http://fr-ca.sports.yahoo.com/) as well as Yahoo! Canada Movies (ca.movies.yahoo.com). Most notably, since its launch in September 2011, omg from Yahoo! (ca.omg.yahoo.com) is already the #1 celebrity news and information site in Canada (Comscore, September, 2011).

Divertissement includes editorial from Occupation Double commentator, Jasmin Roy. His exclusive Yahoo! blog "Le Blogue de Jasmin Roy" provides the inside scoop about Quebec entertainers, cultural events and everything Occupation Double.  Yahoo! Divertissement also features originally produced content from Yahoo!'s own entertainment, showbiz, and music experts reporting from Montreal, New York, Los Angeles, Paris, and other hubs around the world.

"In keeping with our ongoing commitment to be the premier digital media company, Yahoo! Divertissement offers engaging editorial content as well must-see videos and photos to satisfy Quebecers' thirst for entertainment news 24/7", said Michel Fradette, head of Yahoo! Media Network, Quebec. "The launch of Divertissement is just one of our many investments in exploring the unique and vibrant culture that exists within the province."

Quebecer's Star-Gazing List

According to Yahoo! the top searched Quebec entertainment personalities in October were:

  • Céline Dion
  • Natasha St-Pier
  • René Angelil
  • Maxime Landry
  • Michel Courtemanche
  • Fabienne Larouche
  • Brigitte Boisjoli
  • Guy A. Lepage
  • Ginette Reno
  • Wajdi Mouawad

About Yahoo!

Yahoo! (NASDAQ: YHOO) is the premier digital media company, creating deeply personal digital experiences that keep more than half a billion people connected to what matters most to them, across devices and around the globe. And Yahoo!'s unique combination of Science + Art + Scale connects advertisers to the consumers who build their businesses. Yahoo! is headquartered in Sunnyvale, California. For more information, visit the pressroom (http://pressroom.yahoo.com) or the company's blog, Yodel Anecdotal (http://yodel.yahoo.com).

Yahoo! Canada provides services to Canadians in both English and in French through its sites, www.yahoo.ca and http://qc.yahoo.com/. In Canada, Yahoo! sites were visited by more than 15.2 million unique Canadians in September 2011 (comScore Media Metrix), including 2.7 million users in Quebec. Yahoo! Canada is headquartered in Toronto, Ontario. 

Yahoo! is the trademark and/or registered trademark of Yahoo! Inc. All other names are trademarks and/or registered trademarks of their respective owner

SOURCE YAHOO! CANADA

For further information:

Media Contacts:

Yahoo! Inc.
Cory Pforzheimer
1-408-349-2686
coryp@yahoo-inc.com

Hill and Knowlton
Isabelle Pelletier
514-395-0375 ext. 226
ipelletier@hkdp.qc.ca

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YAHOO! CANADA

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