Yahoo! Mail First to Protect Consumers by Blocking Fraudulent eBay and
SAN JOSE and SUNNYVALE, CA, Oct. 4 /CNW/ - Yahoo!, eBay and PayPal today
announced a collaborative effort to better protect consumers against
fraudulent e-mails and the dangerous scams known as phishing attacks. Starting
today, eBay and PayPal customers worldwide using Yahoo! Mail will have a safer
e-mail experience - they will begin receiving fewer fake e-mails claiming to
be sent by eBay and PayPal. Yahoo! Mail is the first Web mail service to block
these types of malicious messages for eBay and PayPal through the use of
DomainKeys e-mail authentication technology.
The technology upgrade will be rolled out globally over the next several
weeks to all users of Yahoo! Mail.
"eBay and PayPal's adoption of e-mail authentication technology and this
aggressive move on the part of Yahoo! Mail is a significant step forward in
the fight to protect consumers against e-mail-based crimes," said Michael
Barrett, chief information security officer at PayPal. "While there is no
silver bullet for solving the problems of phishing and identity theft, today's
announcement is great news for our customers who choose Yahoo! Mail."
DomainKeys technology provides a unique way to verify the authenticity of
e-mail messages, allowing Internet service providers to determine if messages
are real and should be delivered to a customer's inbox. The collaborative
effort between Yahoo!, eBay and PayPal will result in the blocking of
unauthenticated e-mail, reducing the volume of fraudulent e-mail received by
consumers and lowering their risk of falling for phishing attacks.
"By reducing the risk of phishing scams, Yahoo! Mail now offers a much
safer Web mail service for eBay and PayPal users, and this protection will
benefit the larger Yahoo! Mail community as well," said John Kremer, vice
president of Yahoo! Mail. "We look forward to helping to facilitate continued
industry adoption of DomainKeys and the proposed standard DomainKeys
Identified Mail, as we continue to increase our efforts to safeguard the
"Today is a significant milestone for the protection of millions of eBay
and PayPal customers," said Dave Cullinane, chief information security officer
at eBay. "Through industry cooperation we can collectively stamp out phishing
and other e-mail scams. We welcome Yahoo's commitment to this endeavor,
applaud its leadership role within the Internet service provider community and
encourage others join in the fight to keep consumers safe from phishing
About DomainKeys and DomainKeys Identified Mail (DKIM)
Developed by Yahoo!, DomainKeys addresses the widespread issue of e-mail
forgery, using cryptography to verify the domain of the sender. It allows
e-mail providers to validate an e-mail's originating domain, making use of
blacklists and whitelists more effective. It also makes phishing attacks
easier to detect by helping to identify abusive domains. In May 2007, the
Internet Engineering Task Force approved DKIM as a proposed Internet standard
- RFC 4871. More information is available at http://dkim.org/ and
Yahoo! Inc. is a leading global internet brand and one of the most
trafficked Internet destinations worldwide. Yahoo! seeks to provide online
products and services essential to users' lives, and offers a full range of
tools and marketing solutions for businesses to connect with Internet users
around the world. Yahoo! is headquartered in Sunnyvale, California.
Founded in 1995, eBay Inc. connects hundreds of millions of people around
the world every day through commerce, delivering fun, engaging and trusted
online experiences. We are constantly finding new ways to empower people
worldwide to explore, learn, shop, share and talk with each other. Since its
inception, eBay Inc. has expanded to include some of the strongest brands in
the world, including eBay, PayPal, Skype, Shopping.com, and others. eBay Inc.
is headquartered in San Jose, California.
PayPal is the safer, easier way to pay and get paid online. The service
allows anyone to pay without sharing financial information and gives consumers
the flexibility to pay in any way they prefer, including through credit cards,
bank accounts or account balances. With more than 153 million accounts in 190
markets and 17 currencies around the world, PayPal enables global ecommerce.
PayPal is an eBay company. More information about the company can be found at
For further information:
For further information: Media Contacts: Michael Oldenburg, PayPal,
firstname.lastname@example.org, (408) 967-5033; Nichola Sharpe, eBay, email@example.com,
(408) 376-8717; Clive Hobson, Yahoo! Canada, firstname.lastname@example.org, (416)