Yahoo! Canada Search to Power Web Search on Rogers Consumer Publishing Sites



    Web Users Can Surf Chatelaine.com and other Rogers' Sites While Searching
    the Web

    TORONTO, Sept. 18 /CNW/ - Yahoo! Canada Co., an affiliate of Yahoo! Inc.,
a global internet company and Rogers Media Inc., a leading Canadian media
company, announced that Yahoo! Search Marketing Canada begins the roll out
today of Yahoo! Canada Search on all Rogers Consumer Publishing web sites.
This is the first time that Rogers Media has selected a single web search
provider to power all Rogers Consumer Publishing web sites and signals the
continued cooperation between Rogers and Yahoo!.
    With today's roll out, Rogers' Consumer Publishing web sites will enhance
its users' experience by combining the content of their favourite Rogers
magazine's sites with the convenience of easy access to web search using a
leading search service, Yahoo! Canada Search.
    As part of the agreement, both companies will share in any revenues
generated from users clicking on any Yahoo! Search Marketing advertising in
Yahoo! Canada Search.
    "We are very pleased to be deepening our relationship with Rogers by
providing Yahoo! Canada Search to their publishing sites," said Iain Wilson,
Director of Business Development, Yahoo! Canada. "This deal provides their web
site users with access to Rogers Consumer Publishing content while being able
to search the Internet using Yahoo! Canada Search - all in one convenient
place."
    "Our users are very loyal and we felt that it was important to further
enhance our Rogers Consumer Publishing sites with the high quality web search
product offered by Yahoo! Canada Search," said Louise Clements, Vice-President
of Online Publishing, Rogers Media Inc. "Now users benefit from Rogers
Publishing content and access to Yahoo! Canada Search all from their favourite
magazine's site."

    
    Rogers Consumer Publishing web sites that will be powered by Yahoo! Canada
Search include:

    1.  Chatelaine.com (English and French sites)
    2.  Flare.com
    3.  Glow.ca
    4.  Lactualite.com
    5.  Louloumagazine.com (English and French sites)
    6.  Macleans.ca
    7.  Moneysense.ca
    8.  Fishontario.com
    9.  Huntontario.com
    10. Profitguide.com
    11. Todaysparent.com
    

    About Yahoo! Canada

    Yahoo! Canada Co. is a leading Internet destination that provides online
products and services to meet the needs of Canadians and offers a range of
tools and marketing solutions for businesses to connect with Internet users.
Yahoo! Canada services Canadians in both English and in French through its
sites, www.yahoo.ca and www. yahoo.qc.ca. Yahoo! Canada is headquartered in
Toronto, Ontario.

    About Rogers Media

    Rogers Media Inc., a division of Rogers Communications Inc., (TSX: RCI;
NYSE:   RCI) operates Rogers Broadcasting and Rogers Publishing. Rogers
Broadcasting has 51 AM and FM radio stations across Canada. Television
properties include multicultural television broadcaster Rogers OMNI
Television, which is a free over-the-air system consisting of four regional
broadcasters; The Shopping Channel, a televised and electronic shopping
service; Rogers SportsNet, Canada's live event and high-definition leader, and
the management of two digital television services. Rogers Publishing produces
many well-known consumer magazines such as Maclean's, Chatelaine, Flare,
L'actualité and Canadian Business, and is the leading publisher of a number of
industry, medical and financial publications. All media properties are
integrated with their own popular web sites. Rogers Media also owns The
Toronto Blue Jays Baseball Club and Rogers Centre, a year-round sports and
entertainment facility.





For further information:

For further information: Media contacts: Clive Hobson, Yahoo! Canada -
(416) 848-6184, chobson@yahoo-inc.com; Suneel Khanna, Rogers Media Inc. -
(416) 764-1219, suneel.khanna@publishing.rogers.com

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