Yahoo! Canada and the Canadian Soccer Association enter into long term Sponsorship Agreement



    Agreement includes launch of a soccer website and sponsorship of Men's
    Under-20 team at FIFA World Juniors

    TORONTO, March 22 /CNW/ - Soccer players and fans across the country will
get a kick out of Yahoo! Canada's announcement of a long term sponsorship with
soccer's national governing body, to promote soccer and provide Canadians with
access to soccer communities online. Yahoo! Canada will become the official
online partner and national team sponsor with the CSA, as well as the
presenting sponsor for the Men's National Under-20 team and the CSA's Tide
Mini Soccer program, an international youth development program targeted at
children age 5-10.
    "We are delighted to partner with the Canadian Soccer Association because
it allows us to play a role in helping promote the game at all levels," said
Kerry Munro, General Manager Yahoo! Canada. "Soccer is the No. 1 participatory
sport in Canada and this association fits perfectly with our mission of
connecting people to their passions and their communities with the proper
tools and technology," he said.
    In addition to sponsorship support, Yahoo! Canada has also developed
theKICK.ca, a micro-site (HTTP://thekick.ca) that provides soccer fans,
players and parents with a dynamic online environment featuring relevant
content, interactive tools and a platform to connect members of the soccer
community across Canada. The site, which was unveiled at a news conference
today in Toronto, will allow users to:

    
    -   Connect with local, regional and national teams
    -   View soccer video from Canada and around the world
    -   Share their experiences with fellow fans and players
    -   Show off their soccer smarts and provide valuable insight to the
        community
    -   Experience all things soccer in Canada and around the world
    

    "These are truly exciting times for soccer in Canada," said CSA President
Colin Linford. "Yahoo! Canada is an integral partner and team player in this
venture. You don't win games or develop elite players without the support of
sponsors like them."

    About Yahoo! Canada
    -------------------
    Yahoo! Canada Co. is a leading Internet destination that provides online
products and services to meet the needs of Canadians and offers a range of
tools and marketing solutions for businesses to connect with Internet users.
Yahoo! Canada services Canadians in both English and in French through its
sites, www.yahoo.ca and www.yahoo.qc.ca Yahoo! Canada is headquartered in
Toronto, Ontario.





For further information:

For further information: Clive Hobson, Yahoo! Canada, (416) 848-6184,
chobson@yahoo-inc.com; Julia Stein, Fleishman-Hillard, (416) 645-3683,
julia.stein@fleishman.com

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