XYYZ fights Toronto's tax on sex



    Toronto-based advisory for guys to lobby City Hall for creation of Booty
    Pass

    TORONTO, Jan. 30 /CNW/ - According to XYYZ.ca, Toronto's top advisory for
guys, the city of Toronto is making vast sums of money from the sex lives of
its inhabitants - what it has dubbed a boldfaced Booty Tax.

    Have you paid the Booty Tax?

    If you've ever gotten a parking ticket while answering a late night booty
call, then you've paid the City a Booty Tax. XYYZ asks you to join in the
fight against this tax. Support the creation of the Booty Pass, a $10
overnight parking permit that can be bought online to eliminate the risk of
those booty call parking tickets.
    Fight the injustice! Visit www.bootypass.ca. Every download of the pass
is a vote in support of the creation of the Booty Pass. In March, XYYZ will
present the vote tally to City Hall along with a petition to have the Booty
Pass officially sanctioned.
    "We believe this a win-win situation," says XYYZ Executive Editor,
Russell Smith, "The city will get incremental parking revenue, while guys in
Toronto get protection against the risk of a parking ticket."

    
    According to an XYYZ survey of its members:

    -   49% have gotten one of these tickets; those who received tickets got
        an average of 1 ticket per month.

    -   Close to 40% of female respondents said they thought the guy should
        cover the cost of any overnight parking tickets they get.

    -   83% of respondents supported the creation of a Booty Pass; a
        temporary $10 parking pass that can be purchased online and allows
        the buyer to park overnight.
    

    Win a satellite radio!

    With your download you also get the chance to win a satellite radio from
XM Radio Canada. And show your Booty Pass to get $25 off your next purchase at
men's boutique GOTSTYLE. Visit www.bootypass.ca to see more great offers that
you can get with your Booty Pass.

    About XYYZ

    Lead by author and style guru Russell Smith, XYYZ is an advisory service
for guys (XY) in Toronto (YYZ) on all aspects of the urban guy lifestyle. With
input from the Ycouncil (a group of in-the-know Toronto men and women) XYYZ
publishes a daily email, the Wyre, on topics ranging from YYZ style,
nightlife, food, health, women and other stuff that appeals to the
y-chromosome.





For further information:

For further information: Tim Gallant or Laura Simpson at Empire PR,
Email: media@empirepr.ca, or by phone at (416) 203-8060

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XY MEDIAVENTURES

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