XM Canada's The Verge to air more Canadian content from South by
Southwest music festival than any other broadcaster
TORONTO, March 11 /CNW/ - XM Canada (TSX: XSR), the country's premier
provider of satellite radio, will be live on location in Austin, Texas with
The Verge (XM 52) during the city's famed South by Southwest (SXSW) indie
music festival from March 12-16, 2008. This year's festival features the
largest contingent of up-and-coming Canadian talent ever, 90 per cent of the
artists have been featured on The Verge. With uncensored interviews and
live-to-air performances, The Verge will give listeners the ultimate education
in Canadian indie music direct from the festival.
The Verge, which broadcasts 100 per cent Canadian indie talent with
85 per cent of whom are new and emerging artists that have never charted, is a
mainstay of Canada's indie music scene and is dedicated to providing Canadian
musicians with a platform to expose their music to a wider audience.
"The Verge is an incredible forum to nurture indie talent and ensure that
great up-and-coming Canadian music is encouraged and celebrated," said Jeff
Leake, host of The Verge. "During South by Southwest, we will be hosting some
immensely talented bands and artists whose music does not get the air play it
deserves on mainstream radio. As always, our goal is to ensure that Canadian
indie music receives the recognition by sharing it with XM listeners."
"As an indie artist there aren't many stations that play our music, but
The Verge is really helping us gain exposure and attract new fans," said
artist Jason Collett. "South by Southwest is one of the biggest, if not the
biggest, indie music festivals in North America and to have XM and The Verge
supporting Canadian musicians at the festival is incredible. There is a lot of
great Canadian talent out there right now and we are slowly but surely
building a name for Canadian indie music through outlets like XM's The Verge."
During the festival, Leake will be imbedded at Six Shooter Records'
rented house, the "Six Shooter House of Sins," where more than 40 Canadian
bands - including Blue Rodeo, The Stills, Jason Collett, Luke Ducet, The
Sadies and Matthew Good - will be performing. Leake's unrestricted access will
allow him to conduct in depth interviews and feature live performances daily
on The Verge (XM 52) beginning at 7 p.m. EDT.
"We are thrilled to be working with Jeff Leake and the XM crew at South
by Southwest this year as XM, and in particular The Verge, has been a
long-standing supporter of Canadian independent music," said Shauna de
Cartier, president of Six Shooter Records. "Canada continues to put out
incredibly talented indie artists including Feist, Arcade Fire, Stars, Metric
and so many others, and we are proud to have XM alongside us as we bring even
more new and talented artists to the forefront of the international music
Music fans can listen to XM's extensive broadcast coverage of South by
Southwest for free through XM Radio Online. Visit http://listen.xmradio.ca to
register for a free three-day trial of XM Satellite Radio.
about Canadian Satellite Radio Holdings Inc.
Canadian Satellite Radio Holdings Inc. (TSX: XSR) operates as XM
Canada(TM) and is Canada's premium digital audio entertainment and information
company with the best signal coverage across the country.
XM Canada offers listeners the most unique Canadian and international
programming including exclusive satellite radio coverage of EVERY NHL(TM)
GAME, as well as PGA TOUR(TM) and Major League Baseball(TM), the deepest
playlist, and news, talk, sports, comedy, entertainment and children's
content. Acura, Buick, Cadillac, Chevrolet, General Motors, GMC, Harley
Davidson, Honda, Hummer, Hyundai, Infiniti, Lexus, Nissan, Pontiac, Toyota,
Saab, Saturn, Suzuki and Subaru will offer XM radios in more than 150
different vehicles for model year 2008.
XM Satellite Radio Inc. is the number one satellite radio company in
North America with more than 8 million subscribers. In Canada, XM is offered
on TELUS Mobile Radio(TM) and Rogers Communications wireless, cable and
Internet platforms and is also the exclusive music channel provider on Air
Canada's flights and is available in select Avis Budget Group rental vehicles.
To find out more about Canadian Satellite Radio Inc. (TSX: XSR), visit
our website at www.cdnsatrad.com.
For further information:
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