Xerox seeks examples of excellence for 2007 Global Printing Innovation Awards



    BOSTON, April 13 /CNW/ - Xerox Corporation (NYSE:   XRX) is looking for the
printing industry's most creative books, manuals, direct marketing and
brochures in its sixth annual Printing Innovation with Xerox Imaging (PIXI)
Awards. The multinational competition was created to recognize the most
innovative and effective revenue-generating work customers are printing with
Xerox digital presses.
    For the first time, Xerox will hold one worldwide contest rather than a
separate European program and a North and South American program, allowing
entrants from around the world to compete for a global title. Xerox will begin
accepting entries on April 23, following AIIM/On Demand, a major conference
and exhibition for the document imaging industry.
    "For the last five years, the PIXI Awards have showcased how Xerox
customers are stretching the boundaries of digital printing," said Valerie
Blauvelt, vice president of marketing, Xerox Production Systems Group. "When
inspiration is combined with the right technology and workflow, it equals
success for our customers and their clients. Entries in past years have
included photo memory books, customized direct-marketing campaigns, greeting
cards and personalized calendars."
    Judged by experts representing key segments of the international graphic
communications industry, the entries will be evaluated on overall aesthetics,
business effectiveness, use of Xerox digital technology and degree of
innovation. The contest will also recognize the team of creative
professionals, commercial printers and their clients that work together to
bring these digitally printed jobs to the marketplace.

    
    This year's competition will have four categories:

    -   Collateral - Essential for brand management and consistent messaging,
        this category encompasses digitally printed materials designed for
        the promotion of a product or service. Utilizing a variety of
        finishing techniques, entries can be in the form of brochures,
        calendars, postcards, sell sheets, posters, signage, business cards
        and catalogs and may include personalization, versioning or
        customization.
    -   Digital Books and Manuals - This category includes all books and
        related products. Examples include short-run titles, customized
        education and training materials, product manuals, booklets, wire-
        bound presentations and annual reports in black-and-white, color or a
        combination of both.
    -   Direct Mail - Direct-marketing pieces designed and personalized to
        target specific audiences and individuals fall into this category.
        Possible entries include postcards, self-mailers, multi-piece flat
        mailing packages, dimensional mailing packages, envelopes and labels,
        cross-media programs as well as personalized or print-on-demand
        fulfillment materials.
    -   Promotional/Transactional - All types of transactional customer
        communications, particularly those that leverage customer information
        to enhance relationships, fit into this category. Examples include
        credit card statements with personalized product offers, bank
        statements that cross-sell additional financial services, mutual fund
        statements that graphically depict investment mix and rate of return,
        and utility statements that include retention-building information.
    

    "Xerox's PIXI Awards are more than a competition to find this year's most
innovative uses of digital technology," said Marshall Perkins, president, The
Print Network, a previous award winner. "The program offers an opportunity to
see what market leaders are creating for their clients and provides a platform
for Xerox customers to share best practices with an international audience."
    Entries will be accepted until midnight on June 22, 2007, and must be
produced using Xerox digital printing presses. Submission to the PIXI Awards
is free, and entries are accepted from more than 50 countries. The submission
Web site will be available in six languages. Winners will be announced during
Graph Expo, a major commercial printing trade show, held Sept. 9-12, 2007, in
Chicago.

    
    More than $40,000 in travel certificates will be awarded as prizes:

    -   Best of Show - $10,000 travel certificate for winning entrant; $2,000
        travel certificate for the key partners that helped develop the entry
        and coveted crystal awards for all
    -   First place winner in each category - $2,000 travel certificate for
        winning entrant; $1,000 travel certificate for key partners and
        plaques for all
    -   Second and third place winners in each category - plaques for entrant
        and key partners
    -   Best in Region - $2,000 travel certificate for entrant; $1,000 travel
        certificate for key partners and plaques for all
    -   Supplies prize - $1,000 travel certificate for most outstanding use
        of Xerox digital paper and media
    

    For an online entry form, judging criteria, judge biographies, a list of
the eligible countries and information about past winners, visit
www.xerox.com/pixi.

    NOTE TO EDITORS: Visit Xerox's booth No. 914 (Hall A), April 16-19, at On
Demand 2007, Boston Convention and Exhibition Center, Boston. For product
photography visit www.xerox.com/news. For more information on Xerox and to
receive its RSS news feed, visit www.xerox.com/news. XEROX(R), Phaser(R),
PhaserSMART(R), PrintingScout(TM) are trademarks of XEROX CORPORATION. Prices,
features, specifications, capabilities, appearance and availability of Xerox
products and services are subject to change without notice.





For further information:

For further information: Customer Contact: Cynthia Hamann, Xerox
Corporation, (585) 422-6190, Cynthia.Hamann@Xerox.com; Media Contacts: Laura
Mergelas, Xerox Canada, (416) 733-6216, laura.mergelas@xerox.com; Michael
Minielly, Environics Communications for Xerox Canada, (416) 969-2748,
mminielly@environicspr.com

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