Xerox printer delivers smart features, faster speed, more memory at economical price



    Phaser 4510 runs up to 45 ppm, starts at $999

    TORONTO, April 3 /CNW/ - Xerox Canada today announced a black-and-white
network laser printer packed with advanced features to help workgroups in
companies of all sizes work more efficiently at a price that won't break the
bank.
    Starting at $999, the Xerox Phaser(R) 4510 offers features and
capabilities normally found in higher priced printers. For instance, Smart
Duplex automatically detects pages that only need to be printed on one side,
speeding up print time. Another capability called Personal Print allows people
to download jobs to their own mailbox on the printer's hard drive and then
print them all at once so they don't get mixed up with co-workers' documents.
With twice the standard memory of the comparably priced Hewlett-Packard
LaserJet 4250, a faster 533 MHz processor, and a standard 700-sheet paper
capacity, the printer tackles complex print jobs quickly.
    "Businesses rely on equipment that allows them to manage large workloads
with minimal effort," said Ajay Dhingra, vice president, Canadian Reseller
Operations, Xerox Canada. "The Phaser 4510's built-in intelligence and
extraordinary dependability make it an ideal office printer. It works harder
and smarter than any printer in its class on the market today."
    The Phaser 4510 is built on the award-winning Phaser 4500 printer
platform, which earned a Reviewer's Choice Award in Government Computer News
and was praised as a "plug and print" thoroughbred because of its easy set-up.
The Phaser 4510's automatic installation has users up and running in as few as
four mouse clicks.
    At speeds of up to 45 pages per minute and with a first-page-out time as
fast as 8 seconds, the Phaser 4510 is capable of handling the printing needs
of a busy office. The printer comes with "smart paper trays" that
automatically sense paper size to match the print and a simple paper path to
reduce the number of paper jams and job interruptions. When events such as low
paper or toner occur, PrintingScout(TM) warns users with a pop-up message on
their PC. For other problems, users can turn to PhaserSMART(R), a Web-based
technical support tool, for more information.
    Businesses can choose from four Phaser 4510 configurations, from a basic
non-network version to a full-featured version that comes with a 500-sheet
output stacker and a 40 GB hard drive. The Phaser 4510 offers true 1,200 dpi
resolution for sharp text and fine detail and Adobe PostScript 3.
    The Phaser 4510 is part of Xerox's Green World Alliance supplies
recycling program and is available immediately worldwide through Xerox
resellers, distributors, authorized sales agents, dealers, direct sales,
concessionaires and TeleWeb operations. It comes with the Xerox Total
Satisfaction Guarantee, and an additional two-year warranty is available for
an introductory price of $99(*). The Phaser 4510 is also available online at
www.xerox.com/direct and at 800-ASK-XEROX.

    NOTE TO EDITORS: For more information on Xerox and to receive its RSS
    news feed, visit www.xerox.com/news. XEROX(R), Phaser(R), PhaserSMART(R),
    PrintingScout(TM) are trademarks of XEROX CORPORATION. Prices, features,
    specifications, capabilities, appearance and availability of Xerox
    products and services are subject to change without notice. All pricing
    in Canadian dollars unless noted.

    (*)Limited time offer.

    /NOTE TO PHOTO EDITORS: A photo accompanying this release is available on
    the CNW Photo Network and archived at http://photos.newswire.ca.
    Additional archived images are also available on the CNW Photo Archive
    website at http://photos.newswire.ca. Images are free to accredited
    members of the media/




For further information:

For further information: Customer Contacts: For more information about
Xerox digital printing technology and services, visit www.xerox.com/tr/office
or call 1-800-ASK-XEROX; Media Contacts: Laura Mergelas, Xerox Canada, (416)
733-6216, laura.mergelas@xerox.com; Michael Minielly, Environics
Communications for Xerox, (416) 969-2748, mminielly@environicspr.com

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