Xerox honors Keiger Printing with 'Best of Show' 2007 Printing Innovation Award



    Canadians share winner's podium at international contest

    TORONTO, Sept. 10 /CNW/ - Sometimes showing off can be a good thing.
Keiger Printing created a sample book showing off its printing capabilities
that not only led to new business, but also the top award in a national
competition held by Xerox Corporation.
    Keiger beat out more than 500 entries to take the "Best of Show" honors
at the 2007 Printing Innovation with Xerox Imaging Awards. Several Canadian
print shops were also recognized at this year's awards, with Imprimerie
L'Empreinte of Quebec and Blitzprint Inc. of Calgary taking home top honours
in the "Best of Supplies" and "Digital Books and Manuals" categories,
respectively.
    The PIXI competition recognizes innovation and excellence in digital
printing applications. This year marked the first time Xerox held one
worldwide contest instead of separate regional contests. Keiger Printing, a
commercial printing company in Winston-Salem, N.C., won for its "Digital
Imaging Sample Book" submission, created to increase awareness of Keiger's
capability to run a variety of paper stocks, finishes and colors on the Xerox
iGen3(R) Digital Production Press. Keiger is also a Xerox Premier Partner,
which is a global network of 635 Xerox-equipped, digital print services
providers.
    This year's PIXI Awards competition attracted entries from around the
world including entries from Brazil, Canada, India, Norway, Saudi Arabia,
Turkey and the United States.
    Keiger Printing's winning sample book did more than just demonstrate the
capabilities of the iGen3 press. It also generated ideas for the company's
clients, increasing the number of requests for innovative digital print jobs.
Using different paper stocks and finishes, the book demonstrated the breadth
of options beyond smooth white paper.
    "With this marketing piece, the paper became an element of design,
dispelling doubts about any perceived limitations of what can be done on a
digital press," said Louis Crockett, president, Keiger Printing. "The iGen3
press has truly broadened our digital capabilities. Our self-promotional
collateral has proven to be a great marketing tool not only for us, but also
for our business partners."
    First, second and third place awards were presented in four categories:
collateral, digital books and manuals, direct mail and
promotional/transactional. Awards were presented to the print provider,
creative agency and client to reinforce the importance of partnerships in the
creation of digitally-printed materials. PIXI Awards were also presented for
best of region, most innovative use of Xerox technology and the best use of
Xerox supplies.
    "These aren't just aesthetically pleasing documents; these innovative
applications are generating new business and revenue for our customers and
their clients," said Valerie Blauvelt, vice president of marketing, Xerox
Production Systems Group. "The creativity in the PIXI entries always reminds
us of the abundant opportunity in digital printing through book production,
direct mail, transactional documents such as financial statements and more.
None of this is possible using offset printing technology. Xerox's continuing
advancement of digital printing is helping our customers differentiate
themselves in the marketplace and add greater value for their customers."

    Best use of Xerox supplies

    Imprimerie L'Empreinte, Canada, was recognized for the best use of
supplies for its "Red Bull FlugTag" submission, an authentic looking flight
logbook to promote a contest. Printed on the Xerox DocuColor 8000 Digital
Press, the document was created using matte-finished Xerox Color Xpressions+
32/80 lb Bond/Text paper.

    Digital books and manuals

    MyPhotoFun in the Netherlands was awarded first place for its full-size
"iGen3 Photo Book" submission, a sample book printed by Ted Gigaprint BV and
created for Photokina in Germany, to demonstrate the unique paper size and
photo quality of the iGen3 press. Printed with a Xerox FreeFlow(R) DocuSP
Print Server, the book was composed entirely of variable text and images.
    Blitzprint Inc. in Canada took second place for its "Blanket Full of
Love" submission designed by Starrytime Keepsakes, while De Budelse,
Netherlands, was awarded third place for its "PersonalGifts.nl" submission.

    Best of region

    Milenyum Printing House in Turkey was recognized with the best of region
award for developing markets for its "Milenyum Digital Catalogue" submission.
Printed on the iGen3 press, the catalog compared digital and offset printing.
It was created to increase sales for the printing house and demonstrate the
capabilities of digital printing and its productivity.
    Georg Kohl GmBH - Datamanagement.Print in Germany was recognized with
best of region in Europe for its "Projekt KUBI" submission, a direct-mail
piece for mobile phone service provider debitel AG. Printed on the iGen3
press, the multi-page direct mail pieces were fully customized with images and
text according to customers' preferences.

    Collateral

    First place went to dsicmm, U.K., for its "University of Surrey Variable
Prospectus" submission, a fully-variable school prospectus sent to prospective
students inquiring about university offerings. The piece, printed on the iGen3
press, took into account the profile of each person, customizing course
content, accommodations and native language for international students.
    Second place went to PrintManagement LLC, Cincinnati, for its
"PrintManagement Cross-Training Passports & Certificates of Completion"
submission and third place went to De Budelse b.v., Netherlands, for its
"Colour (Y)our Future" entry.

    Direct mail

    Toyota SAV in France was honored with first place for its "Toyota: An
Extraordinary One-to-One Printing Campaign" submission, a campaign that
included 450,000 personalized mailings printed by Dupli-Print on the iGen3
press for more than 250 car dealerships, each of which contained 80
multi-level variable fields of text and images in one document. The campaign
was so successful that more than 90 percent of the dealerships continued to
use it.
    EarthColor, Moonachie, N.J., took second place for its "Bermuda
Department of Tourism" submission. Trendcommerce Group, Switzerland, won third
place for its "GM Suisse 'After Sales' Programm Saab/Opel Dialog Design"
submission.

    Promotional / transactional

    CTT - Cesa, Portugal, was awarded first place for its "Banco Cetelem
Statement" submission, a monthly customer statement with personalized
information about the Banco Cetelem's products and services, partner offerings
and promotional sales messages based on each customer's account activities.
The full-color statement was printed on the iGen3 press with a FreeFlow DocuSP
Print Server and the Xerox DocuColor(R) 12 Copier/Printer.
    Custom Solutions from Smartmoney of New York City was recognized with
second place for its "Putnam Annual Checkup" submission and TeleMail of Spain,
received third place for its "Credit/Debit Card Statements" submission.

    Most innovative use of Xerox technology

    American Greetings Corporation, Cleveland, was honored with the most
innovative use of Xerox technology for its "Party Goods Ensemble" submission,
which included party hats, cups, plates, streamers and more. Each piece in the
ensemble was printed on a Xerox DocuColor 12 and then sent to the prototype
artists for creation of the actual product.
    The winners were announced yesterday at an award ceremony held at
Chicago's Lincoln Park Zoo. Winning entries will be showcased in the Xerox
booth, No. 1219, at Graph Expo, the printing industry's annual exhibition in
North America, held in Chicago Sept. 9-12. They will also be displayed at the
Gil Hatch Center for Customer Innovation in Rochester, N.Y., the world's
largest permanent showcase of digital products for the graphic communications
and production printing markets.
    A complete list of all the winners, honorable mention awards, production
notes and recognized teams can be found at www.xerox.com/pixi.

    NOTE TO EDITORS: Visit Xerox's booth No. 1219, Sept. 9-12, at Graph Expo
2007, McCormick Place South, Chicago. For more information on Xerox, product
photography and to receive its RSS news feeds, visit www.xerox.com/news.
XEROX(R), iGen3(R), DocuSP(R) and FreeFlow(R) are trademarks of XEROX
CORPORATION. DocuColor is used under license.





For further information:

For further information: Media Contacts: Laura Mergelas, Xerox Canada,
(416) 733-6216, laura.mergelas@xerox.com; Amy Clark, Environics
Communications, (416) 969-2758, aclark@environicspr.com

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