Company takes center stage at drupa 2008 with new technology, services
and solutions that help printers profit; showcases the environmental
benefits of doing business with Xerox
DUSSELDORF, Germany, Jan. 17 /CNW/ - As it prepares for the world's
largest printing exhibition later this year, Xerox Canada, in tandem with
Xerox Corporation (NYSE: XRX) launched its fastest yet continuous feed printing
system that helps print providers capitalize on the high-speed, high-volume
monochrome printing market. The new high-speed system makes it easier to
produce books, manuals and trans-promotional applications.
At a media pre-briefing held today for drupa 2008, Xerox took the wraps
off the Xerox 650/1300 Continuous Feed Printing System, which combines speed,
ease-of-use and workflow productivity into a powerful device for service
bureaus, data centres, and commercial print providers.
The company also highlighted new printing technologies, workflow
solutions, business development services and applications that fortify Xerox's
leadership position in offering the industry's broadest portfolio of systems
The Xerox 650/1300 can print up to 1,308 duplex 8.5" x 11" images per
minute. The system uses dry toner, xerographic imaging and flash-fusing
technology - a unique process that does not use heat or pressure or make
contact with the paper, allowing the device to print on a wider array of
substrates than competitive systems. It is part of an array of offerings that
Xerox will bring to drupa, May 29 - June 11, showcasing how graphic
communications companies can expand their businesses and profit from growth
opportunities in digital printing.
"drupa is the Olympics of the graphic communications industry and we'll
have a gold medal performance," said Quincy Allen, president, Xerox Production
Systems Group. "We'll stand out as the industry's leader for the most advanced
technology, widest range of offerings, and opportunities for print providers
to profit by exceeding the needs of their customers."
A drupa preview
As the industry adapts to clients' needs for more environmentally
sustainable approaches to printing, Xerox is highlighting its heritage as an
environmental leader and as the company of choice that helps print providers
"green" their offerings. To demonstrate its decades-long commitment to
sustainability, Xerox is integrating green aspects into its 3,500 square-meter
stand at drupa. The exhibit is built with environmentally friendly materials,
including energy-saving lighting and re-usable components.
"We operate in an industry that puts marks on pages and, therefore, our
business inherently impacts the environment," added Allen. "However, there are
ways to minimize this impact through technological advancements and smarter
work processes. At Xerox, we've practiced environmental stewardship long
before it was popular to do so and our business has benefited as a result. At
drupa and through ongoing outreach with graphic arts customers, we're helping
the industry work differently so that the impact on the environment is less
and the benefit to their business is more."
The company will focus on three key areas at drupa to highlight its
competitive advantages in the digital printing marketplace and how customers
benefit from Xerox's advanced offerings including:
- accelerated innovation in technologies, workflow solutions and
business development services. Xerox's advanced digital printing
technology, business development services and workflow solutions
enable the just-in-time production of brochures, catalogs,
statements, books, packaging and other collateral that can be
customized for an audience from one to thousands. Xerox will also
use the event as a platform to look back at Xerox's five decades
of market-making innovations and to leap forward with glimpses of
future ground-breaking technologies, including environmentally
- industry-leading partnerships and profitable, productive
applications such as direct marketing pieces, photo books and
photo specialty, packaging, and specialty imaging for secure
- the opportunities for the commercial print market to become more
eco-friendly through technology, toner, inks and paper that can
reduce waste, decrease energy use and preserve the world's
Among spotlighted innovation, Xerox will feature its expanding portfolio
of continuous feed systems including the Xerox 650/1300.
A versatile and valuable printing system
The Xerox 650/1300 is a natural fit for publishing applications such as
books and manuals. New high-speed technology and a streamlined workflow yield
the high productivity customers need, while sharp text and graphics ensure the
professional look and feel readers expect. Xerox's patented Print Line
Management helps operators view, manage and respond to every component in the
print line from any print engine's touch-screen interface.
Maximum resolution is 1200 x 600 dpi and an optional Xerox FreeFlow(R)
DocuSP(R) print controller is also available. The system also features a wide
print web that enables flexible imposition so users can print more efficiently
and reduce costs and paper waste.
"The monochrome market continues to be a solid revenue generator for our
customers and Xerox's advancements in continuous feed serve to help our
customers ratchet up even more profitable growth," said Allen.
The Xerox 650/1300 Continuous Feed Printing System will be available for
order taking immediately in Europe. In North America and developing markets,
order taking will begin in the second quarter of this year. The Xerox 650/1300
will have a Canadian price of approximately $550,000 per engine.
At drupa, Xerox will also demonstrate the speed and flexibility of its
490/980 Colour Continuous Feed Printing System, the fastest full-colour
toner-based continuous feed device. Unveiled in October of last year, the
Xerox 490/980 prints at 600 dpi resolution and maintains top speed when
printing full colour or black and white, regardless of the number of colours
used or the weight of the paper. It prints 226 feet per minute (69 meters) or
493 images per minute two-up, simplex on 8.5" x 11" paper, and 986 images per
minute when in the duplex configuration.
The Xerox stand at drupa 2008 will be located in Hall 8b and is expected
to be visited by more than 100,000 visitors during the 14-day event.
NOTE TO EDITORS: For more information on Xerox visit http://www.xerox.com
or http://www.xerox.com/news for product photography and to receive its RSS
news feeds. XEROX(R), DocuSP(R), and FreeFlow(R) are trademarks of XEROX
CORPORATION. Prices, features, specifications, capabilities, appearance and
availability of Xerox products and services are subject to change without
notice. Xerox Canada is a licensee of the marks.
Xerox(R), the Xerox wordmark and the spherical connection symbol are
trademarks of Xerox Corporation in the United States and/or other countries.
For further information:
For further information: Customer Contact: For more information about
Xerox production systems and services, visit http://www.xerox.com/tr/products
or call 800-ASK-XEROX; Media Contacts: Laura Mergelas, Xerox Canada, (416)
733-6216, firstname.lastname@example.org; Tina Quelch, Calador Communications, (416)